Digital Programmatic Media Buyer – Setup

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Gray Media

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1897

📱 Medien

👥 B2C

Media • B2C

Gray Media ist ein in den USA ansässiges Rundfunk- und Digitalmedienunternehmen, das ein Portfolio von Fernseh- und Digitalmarken besitzt und betreibt. Zu seinen Geschäftsbereichen und Divisionen gehören lokale Nachrichten- und Sportnetzwerke (Gray Sports Networks, Raycom Sports), digitales Publishing (Gray Digital Media, InvestigateTV, Live Assembly), Produktionsstudios (PowerNation Studios), eine Lebensmittel-/Medienmarke (Tupelo Honey) sowie Partnerschaften mit Telemundo. Das Unternehmen bietet Werbemöglichkeiten, Investor Relations und gemeinschaftsorientiertes lokales Storytelling über Rundfunk- und Online-Plattformen.

Beschreibung

• Assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. • Focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight into digital campaign reporting. • Displays advanced knowledge of DSP platforms and features. • Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements. • Suggest optimization and budget strategies according to key performance indicators and internal reporting. • Constantly monitor and manage programmatic build/revision/QA/Comments queue. • Expected to have minimal errors on basic build setups. • Help team members with troubleshooting and communication. • Actively participate in team meetings and Slack conversations. • Display excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance. • Actively contribute to the development of training documents and new hire trainings for both Ad Ops and Sales teams. • Other Duties as assigned.

🎯 Anforderungen

• 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP. • Excel power user (pivot tables, vlookup, index match, charts, etc • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager. • Data visualization and first-party data activation experience. • Team Player • Thrives in a high-volume, fast-paced environment • Ability to meet multiple deadlines in a deadline-driven environment • Handles change easily.

🏖️ Vorteile

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO