Director of Programmatic Media Buying

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Gray Media

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1897

📣 Marketing

💼 Beratung

🍽️ Lebensmittel & Getränke

Marketing • Consulting • Food & Beverage

Gray Media ist ein in den USA ansässiges Rundfunk- und Digitalmedienunternehmen, das ein Portfolio von Fernseh- und Digitalmarken besitzt und betreibt. Zu seinen Geschäftsbereichen und Divisionen gehören lokale Nachrichten- und Sportnetzwerke (Gray Sports Networks, Raycom Sports), digitales Publishing (Gray Digital Media, InvestigateTV, Live Assembly), Produktionsstudios (PowerNation Studios), eine Lebensmittel-/Medienmarke (Tupelo Honey) sowie Partnerschaften mit Telemundo. Das Unternehmen bietet Werbemöglichkeiten, Investor Relations und gemeinschaftsorientiertes lokales Storytelling über Rundfunk- und Online-Plattformen.

Beschreibung

• Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home. • Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend. • Establish best practices around campaign execution, optimization, measurement, and reporting. • Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions. • Serve as the organization's programmatic subject matter expert and strategic advisor. • Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists. • Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions. • Analyze performance trends and translate data into actionable insights for internal teams and clients.

🎯 Anforderungen

• 8+ years of experience in digital media, programmatic advertising, or ad technology. • 5+ years of experience leading programmatic teams or digital media operations. • Proven experience managing teams of 15+ employees. • Extensive experience operating in a high-volume programmatic environment with complex campaign workflows. • Advanced knowledge of enterprise DSP platforms, particularly The Trade Desk. • Strong understanding of programmatic buying, audience targeting, attribution, measurement, and optimization strategies. • Demonstrated ability to build scalable processes and improve operational efficiency. • Strong analytical, communication, and leadership skills.

🏖️ Vorteile

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO