Field Marketing Manager

đź•’ vor 28 Tagen

🗽 New York – Remote

infoinfo

đź’µ $110.000 - $120.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

đźź  Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Haast

Haast

1 - 10 Mitarbeiter

đź’Ľ Beratung

⚖️ Rechtswesen

📣 Marketing

Consulting • Legal • Marketing

Haast ist eine automatisierte Compliance-Plattform, die darauf ausgelegt ist, den Compliance-Überprüfungsprozess für Marketing- und Content-Teams zu optimieren und zu beschleunigen. Durch den Einsatz fortschrittlicher KI, die auf einzigartige Unternehmensrichtlinien und -vorschriften trainiert ist, bietet Haast sofortiges Feedback zur Compliance, verkürzt die Genehmigungszeiten um bis zu 80 % und ermöglicht Unternehmen eine effizientere Veröffentlichung von Inhalten. Die Plattform überwacht sowohl aktuelle als auch historische Inhalte, um die laufende Compliance sicherzustellen und Risiken im Zusammenhang mit Markenschäden oder regulatorischen Geldbußen zu minimieren.

Beschreibung

• Run the US field marketing calendar end to end, including conference sponsorships, executive dinners, roundtables, and webinars • Manage event concepts, budgets, logistics, promotion, and follow-up • Build and execute account-based programs for priority accounts in collaboration with sales • Run integrated, pain-based campaigns combining field activity with outbound, content, and paid support • Manage HubSpot as the marketing system of record, including campaign builds, workflows, list management, and reporting • Run email marketing to support campaigns and nurture accounts through the pipeline • Develop co-marketing relationships with partners through joint events and shared campaigns • Support website content updates, landing pages, and ongoing optimization • Manage US paid media activation for campaigns and events • Build sales enablement materials for the US sales team • Support execution of global EU campaigns and coordinate with the broader team • Report directly to the VP of Marketing

🎯 Anforderungen

• 5+ years of B2B marketing experience spanning field marketing and hands-on digital execution • Experience in SaaS or a similarly complex sale is ideal • Track record of running conferences, dinners, and webinars that generate pipeline • Experience running or supporting ABM programs alongside a sales team • Strong, hands-on HubSpot experience • Ability to own a budget and report on ROI • Experience supporting or coordinating global/multi-region marketing programs • Experience supporting website work, including CMS and landing pages • Self-starter comfortable setting strategy and executing details • Based in the US; Eastern time zone preferred • Willingness to travel approximately 30% for events • Experience marketing into financial services or another regulated industry is nice to have • Experience with paid media platforms such as LinkedIn Ads and Google Ads is nice to have • Basic design skills using Canva are nice to have • Legal right to work in the US

🏖️ Vorteile

• Equity and upside • Health Insurance • 401k • Generous PTO • Ambitious, engineering-led culture with no red tape

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