Marketing Manager

🕒 vor 2 Monaten

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of HealthCorps

HealthCorps

51 - 200 Mitarbeiter

Gegründet 2004

🤝 Non-Profit

📚 Bildung

🧘 Wellness

Non-profit • Education • Wellness

HealthCorps ist eine nationale gemeinnützige Organisation gemäß 501(c)(3), die sich der Beseitigung von gesundheitlichen Ungleichheiten widmet, indem sie Jugendliche bildet und befähigt. Ihre Mission ist es, Jugendlichen die Werkzeuge, Ressourcen und evidenzbasierten Lehrpläne bereitzustellen, die sie benötigen, um ihre körperliche und geistige Gesundheit zu verbessern. HealthCorps konzentriert sich darauf, eine Kultur des Wohlbefindens durch Verhaltensänderung und fundierte Entscheidungsfindung zu schaffen, mit dem Ziel, Jugendliche zu gesundheitsbewussten Wandelagenten in ihren Gemeinschaften zu machen. Die Organisation arbeitet darauf hin, die Gesundheits- und Lebensstilentscheidungen von Jugendlichen zu verbessern, um letztlich einen breiteren Einfluss auf die Gemeinschaft und die Familie zu erzielen.

Beschreibung

• Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints. • Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral. • Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach. • Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible. • Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline. • Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams. • Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected. • Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers. • Source, brief, and manage external creative partners, ranging from designers to photographers and videographers to copywriters to produce high-quality work without a full in-house creative team.

🎯 Anforderungen

• 3-5 years of marketing experience spanning both strategic planning and hands-on execution • Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization • Proven track record designing and executing multi-channel marketing campaigns with measurable outcomes • Strong analytical foundation with a clear sense of which metrics matter and how to use data to inform strategy, optimize performance, and demonstrate impact. • Instinctive storyteller with the ability to spot a compelling narrative in the field, shape it for the right audience, and move it across channels • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar), social media management tools, and content management systems • Working knowledge of SEO best practices and web analytics (Google Analytics or equivalent) • Comfort and curiosity with AI tools (Claude, Copilot, or similar) and a track record of using them to work smarter, move faster, and stretch limited resources further • Experience sourcing, briefing, and managing external creative partners, such as designers, photographers, or videographers • Strong project management skills; able to independently own multiple workstreams without losing momentum or detail • Exceptional written communication skills across formats, from punchy social copy to long-form donor communications • Genuine connection to our mission and a desire to spend time at school sites, understand what we do, and help us tell that story well

🏖️ Vorteile

• Generous Paid Time Off (PTO) to relax, recharge, and take care of what matters most • Medical, Dental & Vision Insurance to keep you and your family healthy • Life Insurance coverage for added peace of mind • A 401(k) with company match to help you plan for the future • Additional ancillary benefits tailored to fit your lifestyle and needs

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