Operations Manager, Lifecycle Marketing

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Hello Heart

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2013

🧘 Wellness

⚕️ Krankenversicherung

Wellness • Healthcare Insurance

Hello Heart ist ein Unternehmen für Gesundheitstechnologie, das eine mobile App anbietet, um Individuen dabei zu helfen, ihre Herzgesundheit zu überwachen und zu verbessern. Die App liefert Echtzeit-Tipps, ermöglicht Benutzern, ihren Blutdruck zu verfolgen, und bietet personalisierte Einblicke, um die Herzgesundheit effektiver zu managen. Hello Heart kooperiert auch mit Unternehmen, Gesundheitsplänen und Gewerkschaften, um diese Werkzeuge den Mitarbeitern und Mitgliedern bereitzustellen, und demonstriert einen signifikanten Einfluss auf Herzgesundheits-Ergebnisse durch personalisierte und datengesteuerte Ansätze. Der Schutz der Privatsphäre und der Sicherheit von Gesundheitsdaten hat oberste Priorität, um sicherzustellen, dass die Gesundheitsinformationen der Mitglieder geschützt sind.

Beschreibung

• Lead lifecycle campaign operations in Iterable end-to-end: build and launch campaigns, journeys/workflows, triggers, templates, and personalization across email, SMS, and push notifications. • Build and manage audiences based on defined segmentation frameworks, targeting strategies, suppressions, dynamic lists, and audience refresh processes, ensuring precise execution of the established lifecycle strategy, ensuring the right message reaches the right member at the right time. • Execute campaigns from setup → QA → launch → monitoring, ensuring precision and consistency at high volume across email, SMS, and push. • Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review). • Implement process improvements and automation to reduce manual work and increase execution speed (including leveraging AI solutions or scripts when helpful). • Ensure proper setup and governance of marketing tools and workflows (Iterable as primary; plus coordination with tools like Salesforce and Asana as needed). • Maintain lifecycle data infrastructure: audience list generation protocols, segmentation standards, and documentation to support scalable execution and reliable measurement. • Partner cross-functionally to align campaign execution with defined lifecycle priorities, stakeholder requirements, data dependencies, and compliance standards • Operationalize structured experimentation, including A/B tests and holdouts, based on defined testing strategies and measurement frameworks, so the team can learn and iterate quickly. • Execute lifecycle initiatives across the lifecycle function, ensuring operational excellence without strategic ownership of prioritization or roadmap decisions. • Support operational workflows for additional channels like direct mail and phone outreach programs (e.g., list creation/formatting, vendor coordination, timeline management, QA).

🎯 Anforderungen

• 5+ years of marketing operations or campaign execution experience, ideally in a high-volume or regulated environment. • Deep hands-on expertise with Iterable (required): proven ability to build campaigns, journeys, audiences, segmentation, and dynamic targeting with strong QA discipline. • Experience with operational execution for direct mail and/or phone outreach workflows, including vendor coordination. • Demonstrated experience executing lifecycle programs across the following channels: email, SMS, push notifications, and in-app messaging. • Strong comfort with tools and data: audience segmentation logic, list generation, tracking/measurement setup, and working with partners like Data/Engineering to resolve data gaps. • Proven ability to create and maintain operational workflows, QA processes, and documentation. • Strong project management skills; able to juggle multiple timelines and stakeholders at once.