Director – Field Marketing

🕒 vor 8 Tagen

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Higharc

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11 - 50 Mitarbeiter

🏠 Immobilien

☁️ SaaS

💰 €21.000.000 Series A im 2021-04

Real Estate • SaaS

Higharc ist eine cloudbasierte Plattform, die für Bauunternehmen entwickelt wurde, um den Design-, Verkaufs- und Bauprozess zu optimieren. Sie integriert verschiedene Phasen des Hausbaus und ermöglicht es Teams, effizient zusammenzuarbeiten und Daten effektiv zu verwalten. Mit Funktionen wie automatisierter Kostenschätzung, Echtzeitanpassung und 3D-Visualisierung steigert Higharc die Produktivität und verbessert das Erlebnis der Hauskäufer, wodurch Bauunternehmen schneller auf den Markt kommen und Zykluszeiten verkürzt werden können.

Beschreibung

• Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners • Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return • Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through • Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team • Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting • Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting • Travel domestically and internationally as required — our event calendar is active and field presence matters

🎯 Anforderungen

• 8–12 years of B2B marketing experience, with a meaningful portion in field marketing or events supporting an enterprise sales motion. • Demonstrated track record of owning pipeline targets, not just event execution, with data to back it up. • Experience with ABM, named account strategy, and working in tight verticals where in-person relationships drive deals. • Strong cross-functional operator: comfortable managing through influence across Sales, BDRs, and Partnerships without direct authority. • Data-driven. Knows how to build attribution models, set success metrics, and report ROI with credibility. • Can flex from strategic planning to booth setup without losing composure. This role does both. • A major plus if you also bring: construction, homebuilding, building products, or adjacent industry experience.

🏖️ Vorteile

• comprehensive medical, dental, and vision coverage • unlimited PTO • meaningful maternity/paternity leave • other big-company benefits such like short and long-term disability plans • 401K • stipend to create the ideal home office