Marketing Technology, Attribution Manager

🕒 vor 1 Tag

🗽 New York – Remote

🗽 New York – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

👻 Geisterscore 12%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Beschreibung

• Run AppsFlyer, SKAN and Apple conversion value schemas day to day • Own Meta, X, Snap and TikTok CAPIs and other server-side events • Own affiliate attribution within Cellxpert • Manage postbacks and conversion events sent to advertising networks and partners • Set tracking standards and build tracking links, landing-page tracking and GTM/GA4 configurations • Identify attribution and reporting discrepancies, trace root causes and drive fixes with Engineering, BI and external partners • Own the data flow from AppsFlyer into the data warehouse • Own event feeds into Customer.io • Automate data handoffs between tools and reduce manual reporting • Write event specifications and UAT scenarios with Engineering • Establish data definitions and reporting requirements with BI • Provide accurate and consistent performance data for agency and affiliate reporting • Identify opportunities to use automation and AI to improve SQL, specifications, QA and anomaly detection • QA campaign setup across channels before launch • Build and test landing pages alongside Brand and Design • Run A/B tests across landing pages and acquisition funnels • Ensure tracking links, landing pages and campaigns meet relevant compliance requirements • Collaborate with Marketing, Product, Engineering, BI, and the Agency & Partnerships Manager to launch and measure campaigns successfully

🎯 Anforderungen

• 3+ years of experience in performance or growth marketing, including at least 2 years owning attribution or marketing technology • Hands-on experience running paid digital campaigns • Hands-on AppsFlyer or other MMP implementation and operational experience • Working knowledge of SKAN, conversion values, server-side events and postbacks • GTM and GA4 setup experience • Affiliate tracking experience using Cellxpert or a similar platform • Experience with landing pages, A/B testing and campaign QA • Working SQL knowledge, including joins, aggregations and reconciling multiple data sources • Comfortable reading API documentation and writing event schemas alongside engineers • Strong understanding of how marketing data moves from campaigns through attribution platforms and into a data warehouse • Strong analytical and problem-solving skills • Experience with real-money mobile products such as prediction markets, trading, fintech, sportsbooks or iGaming is strongly preferred • Customer.io or another lifecycle marketing platform experience • Experience working within legal or compliance review processes • Ability to work US remote, ideally Eastern Time hours, with flexibility around major campaigns, launches and key market moments

🏖️ Vorteile

• Competitive health and welfare benefits • 401(k) retirement plan with company match • Flexible vacation policy • Home office setup reimbursement • Team events and get-togethers • Access to Wellbeing mental health support

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