Growth Product Leader

🕒 vor 13 Tagen

🏈 Alabama, Alaska, +35 weitere Bundesländer – Remote

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💵 $180.000 - $200.000 / Jahr

⏰ Vollzeit

🟠 Senior

✅ Produktmanager

👻 Geisterscore 0%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of iFIT

iFIT

1001 - 5000 Mitarbeiter

Gegründet 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 €200.000.000 Private Equity Round - iFit im 2019-12

Wellness • SaaS • Hardware

iFIT ist ein vernetztes Fitnessunternehmen, das interaktive Workouts, personalisierte Trainingsinhalte und eine abonnierte Fitnessplattform bietet, die in Trainingsgeräte integriert ist. iFIT veröffentlicht On-Demand- und Live-Kurse (Globale Workouts, Progressive Serien), bietet mobile Apps für iOS und Android und unterstützt Geräte Marken wie NordicTrack und ProForm. Das Unternehmen betreibt ein Mitgliederzentrum, Kundenservice (Live-Chat und Textnachrichten), Bestellverfolgung und Ressourcen für Mitgliedschaften, Fehlersuche, Montage und Reparatur.

Beschreibung

• Own the funnel from new visitor to paying, retained member, including activation, onboarding, trial to paid, free to paid, referral and viral growth, and in-product save flows • Lead a small team of product managers and analysts • Run the Growth lane of the single product backlog • Report to the Head of Product and partner with the Chief Subscription Officer, Marketing, Retention, Design, and Analytics • Own paywall and plan presentation surfaces • Decide product experiences that convert trial and free users to paid members • Set targets, decide the experience from first session to checkout, and run conversion experiments • Own activation, onboarding conversion, referral and viral growth mechanics • Own product-led acquisition strategy and product levers behind organic and App Store growth • Own churn-related in-product save flows and lifecycle programs they feed • Own the Growth roadmap, PRDs, and backlog lane • Run Growth A/B tests through the Analytics experiment gate • Own the product experience of partner-driven acquisition • Drive revenue and subscriber growth, funnel efficiency, onboarding conversion, activation, conversion, CAC, save rate, and experiment cadence

🎯 Anforderungen

• 8 or more years in product, with 3 or more years leading growth for a consumer subscription or mobile product • Senior Director candidates bring 12 or more years and experience leading multiple teams • Proven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion • Strong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels • Experience managing and developing product managers and working closely with analysts • Skill working across Marketing, Design, Engineering, and Retention without owning their budgets or roadmaps • Direct communication and a bias for shipping, measuring, and iterating • Experience in fitness, health, wellness, or content driven consumer products (nice to have) • Experience with AI driven personalization in onboarding or conversion (nice to have) • Experience with referral programs, partner distribution, or App Store optimization (nice to have)

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