Senior Media Buyer

Stelle nicht auf LinkedIn

🕒 vor 7 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von IGAMINGHUNT, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 7 Tagen

Noch offen auf der Website von IGAMINGHUNT. Geprüft vor 2 Stunden.

Logo of IGAMINGHUNT

IGAMINGHUNT

11 - 50 Mitarbeiter

Gegründet 2022

🎯 Rekrutierung

🎲 Glücksspiel

🤝 B2B

Recruitment • Gambling • B2B

IGAMINGHUNT ist eine Personalvermittlungsfirma, die sich auf die Gewinnung von Talenten für die iGaming-Branche spezialisiert hat. Sie rekrutieren für Führungspositionen auf höherer Ebene, Ingenieure & Entwickler, Produkt- & Marketing-Rollen sowie in den Bereichen Verwaltung & HR. Das Unternehmen bietet Marktanalysen, Thought Leadership (Blogs, Podcasts) und Beratungsunterstützung für iGaming-Betreiber und Start-ups. IGAMINGHUNT legt großen Wert auf tiefes Branchenwissen, schult ihre Mitarbeiter über Marktdynamiken und unterstützt Kunden bei der Einstellungsstrategie sowie maßgeschneiderten Talentlösungen für regulierte und schnelllebige iGaming-Märkte.

Beschreibung

• Take full ownership of paid traffic acquisition, with Meta as the primary platform • Develop acquisition channels through Google Ads, native advertising, and adult ad networks • Plan, launch, test, and scale campaigns targeting the US, UK, and Australian markets • Manage budgets and optimize performance across the entire customer journey • Develop and improve acquisition funnels connecting ads, landing and bridge pages, private chat interactions, and paid conversions • Optimize for cost per chat, cost per first purchase, payback periods, and 30-day customer value • Establish creative testing and scaling processes, including performance thresholds and test-budget allocation • Maintain stable advertising operations in restricted verticals through compliant account structures, careful scaling, account management, and recovery procedures • Build and manage tracking and attribution infrastructure using tools such as Keitaro, server-side conversion events, and postbacks • Collaborate with creative and customer engagement teams to improve messaging, landing pages, conversion quality, and monetization • Monitor advertising profitability and investigate performance discrepancies • Refine acquisition strategies based on revenue and customer behavior • Work directly with the founder on acquisition priorities, performance reviews, and growth opportunities • Potentially mentor and lead junior media buyers

🎯 Anforderungen

• 4+ years of hands-on experience in performance marketing or media buying • Substantial exposure to adult, dating, nutra, or gambling advertising verticals • Personally managed monthly Meta advertising budgets of $100,000 or more • Successfully scaled at least one offer from initial testing to $100,000 monthly spend • Advanced expertise in Meta Ads, including campaign structure, creative testing, budget allocation, optimization, and scaling • Practical experience with Google Ads and at least one native or adult advertising network • Strong knowledge of performance marketing economics, acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign evaluation • Experience maintaining advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and recovery from suspensions • Ability to design and execute systematic creative testing strategies and data-backed scaling decisions • Hands-on experience configuring Keitaro, Voluum, RedTrack, or similar tracking platforms, including server-side conversion tracking, postbacks, and attribution troubleshooting • Strong analytical skills and commercial judgment • Ability to independently manage substantial budgets and campaign performance • Ability to demonstrate previous campaign results and personally managed advertising accounts or dashboards during assessment • Upper-intermediate or higher level of English for business communication and daily work • Comfortable advertising to adult (18+) content • Must confirm no use of cloaking, farmed accounts, or other deception of ad platforms

🏖️ Vorteile

• Fully remote work with flexibility to work from any time zone • Competitive senior-level base salary • Direct collaboration with the founder and significant influence over paid acquisition strategy and commercial results • Opportunity to build and develop the media buying function, with potential team leadership responsibilities • Professional development and long-term growth opportunities

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