Director of Lifecycle Marketing

🕒 vor 10 Tagen

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $160.000 - $185.000 / Jahr

⏰ Vollzeit

🔴 Experte

🎡 Marketing

Jetzt Bewerben

Ähnliche Remote-Jobs finden

E-Mails für Remote-Jobs erhalten

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen

In Tandem

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

👥 B2C

☁️ SaaS

⚡ Produktivität

B2C • SaaS • Productivity

In Tandem ist eine globale Technologieplattform, die digitale Werkzeuge und Apps entwickelt, um Familien in verschiedenen Lebensphasen und im Alltag zu unterstützen. Das Unternehmen entwickelt und betreibt verbraucherorientierte Familienlösungen, darunter Apps für gemeinsames Erziehen, Familienorganisation, Kommunikation und Erziehungsplanung, die die Verbindung, Koordination und das Wohlbefinden moderner Familien verbessern sollen. Die Produkte von In Tandem sind darauf ausgelegt, Routinen zu vereinfachen, gemeinsames Erziehen und Familienkommunikation zu unterstützen und in herausfordernden Zeiten Ressourcen bereitzustellen.

Beschreibung

• Own lifecycle strategy across the portfolio • Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments • Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products • Establish and own lifecycle performance metrics aligned to company growth objectives • Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth • Work cross-functionally to drive alignment and inform roadmaps • Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively • Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives • Own CRM execution & channel excellence • Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks • Own and optimize all email, push, and in-app marketing strategies including rigorous A/B testing • Monitor and improve channel health, deliverability, and engagement performance • Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices • Build and mentor a high-performing lifecycle marketing team as the function scales

🎯 Anforderungen

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products • Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs • Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools • Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs • Experience building reporting frameworks and communicating performance insights to senior leadership

🏖️ Vorteile

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members • 401k: Up to a 4% match with immediate vesting • Paid leave for all new parents • Learning & Development stipend for employees • Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) • Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employment • Supportive and flexible working environment – work from anywhere!