Marketing Specialist

🕒 vor 4 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🎡 Marketing

👻 Geisterscore 21%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Incubyte

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2020

🤖 Künstliche Intelligenz

🏥 Gesundheitswesen

🤝 B2B

Artificial Intelligence • Healthcare • B2B

Incubyte ist ein Ingenieurbüro, das produktionsbereite KI-Systeme und -Werkzeuge für US-amerikanische Healthtech-Organisationen entwickelt. Sie bieten AI-Produktentwicklung, AI-Enablement und AI-Modernisierungsdienste an und setzen dabei vor Ort eingesetzte Ingenieure bei den Kunden ein, um sichere, konforme und wartbare KI in regulierten Umgebungen bereitzustellen. Incubyte entwickelt seine eigenen Produkte und Werkzeuge (Anthara, eine KI-Plattform zur Richtlinien-konformen Code-Generierung, und Bee, ein Open-Source Claude Code Plugin) und konzentriert sich auf Payer-Technologie, Provider-Technologie (EHR-Integration, HIPAA-Konformität) und Anwendungsfälle im Bereich der Verhaltensgesundheit, wobei sie Wert auf spezifikationsgetriebene Entwicklung, testgetriebene Entwicklung und kontinuierliche Bereitstellung legen.

Beschreibung

• Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities. • Monitor website performance, traffic sources, form submissions, and basic conversion activity. • Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly. • Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities. • Coordinate with internal stakeholders or external specialists when website updates or fixes are required. • Own the execution of the SEO content calendar based on the predefined SEO strategy. • Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content. • Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset. • Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed. • Work with engineering and internal subject matter experts to gather inputs for technical content when required. • Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups. • Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators. • Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages. • Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending. • Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material. • Support founders and sales teams with pre-event preparation and post-event follow-up. • Track conference tasks, meetings, leads, follow-ups, and outcomes. • Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps. • Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress. • Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams. • Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs. • Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content. • Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets. • Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives. • Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets. • Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings. • Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility. • Ensure website forms and inbound leads are captured and routed appropriately. • Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution. • Track activity status, blockers, outcomes, and next steps in shared trackers.

🎯 Anforderungen

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination. • Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments. • Strong project management and execution skills. • Experience managing content calendars, publishing workflows, and stakeholder follow-ups. • Working knowledge of SEO content execution and basic SEO performance tracking. • Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring. • Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners. • Strong written communication and content coordination skills. • Comfortable working with HubSpot or similar CRM tools at a basic operational level. • Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks. • Good to Have • Experience executing B2B conference or event marketing playbooks. • Experience supporting partner ecosystem or referral-led GTM activities. • Experience working with technical teams to create or coordinate content. • Familiarity with Webflow, WordPress, or similar CMS platforms. • Experience creating or updating sales collateral. • Basic understanding of lifecycle stages, lead sources, and campaign reporting. • Experience in AI, cloud, data, product engineering, or software services marketing.

🏖️ Vorteile

• Dedicated learning & development budget. • Sponsorship for conference talks. • Comprehensive medical & term insurance. • Employee-friendly leave policies. • Home Office fund.