Senior Marketing Manager, Direct to Consumer

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $138.000 - $170.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

👻 Geisterscore 17%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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iRhythm Technologies, Inc.

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2006

🏥 Gesundheitswesen

💼 Beratung

📦 Logistik

Healthcare • Consulting • Logistics

iRhythm Technologies, Inc. ist ein Unternehmen für Medizintechnologie, das sich auf Lösungen für die Herzüberwachung spezialisiert hat. Ihr Flaggschiffprodukt, der Zio-EKG-Monitor, ist auf Patientenkomfort und Einhaltung ausgelegt und ermöglicht es Gesundheitsdienstleistern, präzise Diagnosen von Herzrhythmusstörungen durch fortschrittliche Datenanalyse und KI zu liefern. Der umfassende Service von iRhythm transformiert das Erlebnis der Herzüberwachung, erleichtert bessere Patientenergebnisse und effiziente Arbeitsabläufe für Gesundheitsprofis weltweit.

Beschreibung

• Lead development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation • Define audience strategies, messaging frameworks, and value propositions across multiple disease states • Partner with business leaders to align patient engagement strategies with enterprise priorities and growth opportunities • Lead development and execution of compliant omnichannel DTC campaigns • Partner with Marketing, Public Relations, Communications teams, and external agencies on paid, owned, and earned media programs • Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets • Create launch materials and enablement resources for commercial teams and customer-facing stakeholders • Conduct and apply voice-of-customer research, market research, campaign analytics, and cross-functional insights • Translate consumer insights, market intelligence, and advocacy learnings into strategic recommendations • Evaluate advocacy partnerships, sponsorships, educational programs, community engagement activities, and patient-focused initiatives • Partner with patient advocacy organizations on compliant awareness, education, and engagement initiatives • Serve as internal subject matter expert on advocacy engagement • Monitor competitive developments, consumer healthcare marketing trends, patient education models, media channels, and digital engagement practices • Develop market comparisons, messaging guidance, objection-handling support, and internal education tools • Share competitive intelligence and market learnings with Product Marketing, Commercial Strategy, Sales, Market Access, Digital Marketing, and Executive Leadership • Ensure DTC programs meet Medical, Legal, and Regulatory requirements • Partner with Medical, Regulatory, Legal, Marketing Operations, and agency partners on review, approval, and deployment of compliant assets • Define, monitor, and report DTC marketing performance metrics • Measure campaign effectiveness, patient engagement, media performance, and marketing contribution • Optimize messaging, creative, channel strategy, segmentation, and investment allocation using audience insights and analytics • Communicate campaign performance, audience trends, and strategic recommendations in business reviews • Travel up to 20% domestically for customer meetings, conferences, agency sessions, and team events

🎯 Anforderungen

• Bachelor's degree required • Master's degree in marketing, business administration, communications, patient advocacy or a related field preferred • 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations • Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels • Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations • Exceptional communication, presentation, storytelling, and executive influence skills • Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership • Ability to thrive in a fast-paced, collaborative, and evolving business environment • Experience engaging patients through direct-to-consumer and partner-led channels, including patient advocacy organizations, health systems, providers, payers, employers, and community-based organizations • Strategic consumer marketing experience with an entrepreneurial mindset and ability to build scalable DTC marketing capabilities in a regulated healthcare environment • Demonstrated success influencing strategic decisions through DTC market intelligence, advocacy engagement, and cross-functional leadership • Ability to navigate ambiguity while establishing clear frameworks, processes, and performance expectations for emerging consumer marketing programs • Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners • Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services • Experience with patient access and resource hubs • Executive presence with the ability to influence stakeholders across business functions

🏖️ Vorteile

• Annual corporate bonus eligibility • Medical, dental, and vision coverage starting on your first day • Paid holidays • Generous PTO • 401(k) with company match • Employee Stock Purchase Plan • Paid parental leave • Family benefits • Pet insurance discounts • Cultural committee and volunteer opportunities • Reasonable accommodation for qualified individuals with disabilities