Senior Product Marketing Manager, Student Writing

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Career Developers, Inc.

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11 - 50 Mitarbeiter

Gegründet 1994

Career Developers, mit Sitz in West Palm Beach, betreut seit drei Jahrzehnten den NY-Metro-Bereich! Wir sind eine erfahrene Full-Service-Agentur, die sowohl Festanstellungen als auch Beratungs-/Vertragsdienstleistungen anbietet. Wir rekrutieren für die folgenden Sektoren: Informationstechnologie, Rechnungswesen, Marketing und Personalwesen für eine Vielzahl kleiner Start-ups bis hin zu mittelständischen Kunden im Raum New Jersey/New York. In letzter Zeit konzentrieren wir uns auf Fintech, Adtech, Health Tech und andere schnell wachsende Start-ups. Seit unserer Gründung im Jahr 1994 ist unser Hauptziel der Aufbau von Beziehungen, Partnerschaften und die Unterstützung unserer Kunden und Kandidaten bei der Erreichung ihrer ultimativen Ziele.

Beschreibung

• Analyze the global education market to identify target segments in support of a Go to Market (GTM) strategy. • Craft core product positioning and messaging that resonates with the market and key buyer and user personas. • Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio. • Partner with Product Management to position, price, and launch the new product aligned with market dynamics and customer needs. • Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools. • Lead the development of compelling assets that communicate the product's unique value and support lead generation and customer retention efforts. • Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value. • Collaborate with the Digital Demand and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers. • Partner with Global Marketing to understand regional markets and localize Turnitin’s value propositions accordingly. • Lead strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines. • Surface organizational blockers to introducing the new product to market and propose solutions. • Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience.

🎯 Anforderungen

• 8+ years Product Marketing or Product Management experience • Bachelor's degree or equivalent experience • Excellent written and oral communication skills • Strong knowledge of the education technology ecosystem • Strong knowledge of education buyers and buying process • Expert knowledge of consultative selling / solution selling and cross-selling methodologies • Strong knowledge of growth marketing best practices • Master's degree in a technology discipline, business, or other related • Having worked in a role in education • Product marketing industry certifications • A SaaS background • Having worked with a global customer base • Strong knowledge of CRM and sales enablement technologies, such as SalesForce

🏖️ Vorteile

• Health Care Coverage* • Tuition Reimbursement* • Competitive Paid Time Off • 4 Self-Care Days per year • National Holidays* • 2 Founder Days + Juneteenth Observed • Paid Volunteer Time* • Charitable contribution match* • Monthly Wellness Reimbursement/Home Office Equipment* • Access to Modern Health