Senior Director, Segment Marketing – Platform & Strategic

🕒 vor 7 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Kaseya

1001 - 5000 Mitarbeiter

🔒 Cybersecurity

☁️ SaaS

🏢 Unternehmen

💰 €2.000.000 Venture Round im 2020-07

Cybersecurity • SaaS • Enterprise

Kaseya ist ein globaler Anbieter von IT-Management-Software, der eine umfassende Suite von Lösungen bietet, die darauf ausgelegt sind, die Effizienz und Sicherheit von IT-Operationen für Managed Service Provider (MSPs) und IT-Abteilungen zu verbessern. Mit Funktionen, die Endpunktverwaltung, Cybersicherheit, Backup und Wiederherstellung sowie Compliance-Management umfassen, ermöglicht Kaseya Organisationen, Prozesse zu automatisieren, Kosten zu senken und kritische Daten in einer technologiegetriebenen Umgebung zu schützen. Die Plattform nutzt KI, um das IT-Management zu optimieren, sodass Teams sich auf strategische Initiativen konzentrieren und die Servicebereitstellung verbessern können.

Beschreibung

• Define, own, and continuously sharpen Kaseya's master platform narrative • Ensure individual product stories ladder up to one coherent, differentiated platform message • Develop proof points, ROI narratives, and customer evidence for buyers • Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy • Support strategic deals through executive briefings, platform-level pitches, and C-suite-facing content • Lead platform-level competitive intelligence and own the competitive narrative • Monitor market dynamics and translate them into positioning and strategy recommendations for the CMO and executive team • Represent the platform story externally at flagship events, analyst briefings, webinars, and industry forums • Bring strategic-audience insights into product, pricing, and packaging conversations • Build and mentor a small, high-leverage team and drive outcomes across product marketing, demand generation, communications, product, and sales

🎯 Anforderungen

• 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles • Demonstrated success marketing a multi-product platform or integrated suite, with a track record of building and telling a platform-level story • Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions • Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences, industry analysts, and large stages • Strong analytical foundation, with positioning and strategy grounded in market evidence and business cases • Proven ability to lead through influence in a matrixed organization and operate effectively in a fast-paced, high-growth environment • Familiarity with the IT management, security, or infrastructure software landscape • Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative • Background working alongside or within the MSP, channel, or IT services ecosystem • Analyst relations experience (Gartner, Forrester, Canalys) • Experience building or scaling account-based marketing programs for enterprise audiences

🏖️ Vorteile

• Equal employment opportunity to all employees and applicants without regard to protected characteristics

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