Product Marketing Manager

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Keeper Security, Inc.

Keeper Security, Inc.

501 - 1000 Mitarbeiter

Gegründet 2011

🔒 Cybersecurity

☁️ SaaS

🏢 Unternehmen

💰 Private Equity Round - Keeper Security im 2023-05

Cybersecurity • SaaS • Enterprise

Keeper Security, Inc. ist ein Cybersecurity-Unternehmen, das cloud-basierte, Zero-Trust Privileged Access Management (PAM) und Passwortmanagement-Lösungen anbietet. Die KeeperPAM-Plattform, der Secrets Manager, der Endpoint Privilege Manager und verwandte Produkte sichern Anmeldeinformationen, Sitzungen und den Fernzugriff für Unternehmen, MSPs und Organisationen des öffentlichen Sektors durch End-to-End-Verschlüsselung und eine Zero-Knowledge-Architektur. Keeper agiert hauptsächlich als SaaS-Anbieter, legt großen Wert auf strenge Compliance (FedRAMP, ISO, SOC 2, FIPS, PCI DSS, HIPAA) und konzentriert sich darauf, Datenverletzungen zu verhindern und privilegierten Zugriff in groß angelegten Umgebungen zu verwalten.

Beschreibung

• Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success • Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP • Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant • Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation • Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline • Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more • Collaborate with channel partners to develop co-marketing initiatives and campaigns • Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies • Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth

🎯 Anforderungen

• 5+ years of B2B cybersecurity, SaaS-focused experience in a product/solutions marketing role • Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications • Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality across all deliverables • Experience with successful cross-functional product and feature launches • Exceptional written and verbal communication and presentation skills, as well as strong messaging skills • Project management skills to manage multiple priorities in a dynamic environment • Self-starter and a problem solver who works well within a team (both local and distributed) • Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator • Results-driven, analytical yet pragmatic, with a bias for action • Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline

🏖️ Vorteile

• Medical, Dental & Vision (inclusive of domestic partnerships) • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life • Voluntary Short/Long Term Disability Insurance • 401K (Roth/Traditional) • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc) • Above market annual bonuses

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