Campaign Marketing Strategist

🕒 vor 1 Monat

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Kinaxis

1001 - 5000 Mitarbeiter

💼 Beratung

🏥 Gesundheitswesen

🏭 Fertigung

💰 €33.000.000 Venture Round im 2000-05

Consulting • Healthcare • Manufacturing

Kinaxis ist ein führender Anbieter von Supply-Chain-Orchestrierungslösungen und spezialisiert sich auf KI-gestützte Planung und Verwaltung von Lieferketten. Ihre Flaggschiff-Plattform Maestro ermöglicht es Unternehmen, Komplexität zu beherrschen und Entscheidungsprozesse über die gesamte Lieferkette hinweg zu optimieren. Durch die Integration fortschrittlicher Analytik mit Echtzeit-Daten sichtbarkeiten unterstützt Kinaxis Unternehmen dabei, die betriebliche Effizienz zu verbessern, die Nachfrage vorherzusagen und proaktiv auf Störungen zu reagieren.

Beschreibung

• Develop and execute account-based marketing strategies for strategic and enterprise accounts to drive engagement, pipeline growth, and revenue outcomes • Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities • Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels for account acquisition, expansion, and opportunity acceleration • Leverage account intelligence, engagement insights, and performance analytics to optimize strategy, improve account penetration, and maximize business impact • Serve as the primary marketing advisor for assigned strategic account teams on ABM best practices and tactics • Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and drive go-to-market objectives • Manage ad-hoc marketing requests and sales team needs supporting account-based selling initiatives • Track and report key account metrics and outcomes • Use marketing automation and CRM platforms to build, launch, and track campaigns, manage lead nurturing workflows, and measure campaign performance and ROI • Monitor industry trends, best practices, and emerging technologies in campaign and ABM marketing, recommending innovative approaches to drive results and differentiate the brand

🎯 Anforderungen

• Bachelor’s degree in marketing, communications, business or related field • 7+ years of progressive B2B marketing experience, including significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing • Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes • Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies • Strong analytical skills with the ability to leverage account intelligence, engagement data, and performance metrics to inform decisions and optimize results • Experience using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies) • Demonstrated ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams • Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations • Strong business acumen, strategic thinking, and the ability to operate independently in a highly collaborative environment

🏖️ Vorteile

• Flexible vacation and Kinaxis Days (company-wide days off) • Flexible work options • Physical and mental well-being programs • Regularly scheduled virtual fitness classes • Mentorship programs, training, and career development • Recognition programs and referral rewards • Hackathons

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