Lifecycle Marketing Manager

🕒 vor 14 Tagen

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Koyfin

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2016

💸 Finanzen

☁️ SaaS

🤝 B2B

Finance • SaaS • B2B

Koyfin ist eine moderne Investment Research- und Analyseplattform, die Investoren, Finanzberatern und institutionellen Forschungsteams umfassende Marktdaten, fortgeschrittene Charting-Tools, anpassbare Dashboards, Aktien-Screening, makroökonomische Modelle, Transkripte, Nachrichten und kundenorientiertes Reporting bietet. Als cloudbasiertes SaaS-Produkt liefert Koyfin globale Abdeckung über Aktien, ETFs, Investmentfonds, Staatsanleihenrenditen, Indizes, Währungen, Rohstoffe, makroökonomische Daten und Kryptowährungen, um Anwendern zu helfen, Portfolios zu analysieren, Chancen zu entdecken und fundierte Entscheidungen zu treffen.

Beschreibung

• Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement • Quantify the breakages: where does the funnel leak, by how much, and against which user segments • Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing • Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns • Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them • Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization

🎯 Anforderungen

• You've done growth, lifecycle, or customer marketing PM work at a high-volume business, ideally Prosumer SaaS or Consumer • You've created and shipped lifecycle email programs and in-app messaging campaigns • You're analytical first. You think in funnels, cohorts, and decile scoring • You want to do the work, not manage a team doing it • You have experience automating parts of your own job • You're curious and ask "why is this number what it is" before anyone tells you to • Bonus: experience in fintech, wealthtech, or a product with both free and paid tiers

🏖️ Vorteile

• Competitive compensation, including stock options • Full benefits package including medical, dental, and 401(k) contributions