Senior Product Marketing Manager

🕒 vor 29 Tagen

🍂 Massachusetts – Remote

infoinfo

💵 $115.000 - $130.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Level Data

Level Data

51 - 200 Mitarbeiter

Gegründet 2007

📚 Bildung

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

Level Data ist ein SaaS-Unternehmen, das Bildungseinrichtungen im K–12-Sektor und Schulbezirken Datenmanagement-, Validierungs- und Analysetools zur Verfügung stellt, um finanzielle Investitionen, die Effektivität von Lehrkräften und Schülerergebnisse miteinander zu verbinden. Die Plattform automatisiert Daten-Workflows, verfolgt die Dienstleistungen in der sonderpädagogischen Förderung (IEP-Minuten), unterstützt die Einhaltung von Vorschriften und Lehrerzertifizierungen und bietet ROI-Analysen und Coaching-Management an, um Bundesstaaten und Bezirken zu helfen, prüfungssichere, evidenzbasierte Entscheidungen im großen Maßstab zu treffen.

Beschreibung

• Own positioning, messaging, and cross-functional execution for Level Data’s product portfolio • Develop differentiated messaging and value propositions for district decision-makers, teachers, and curriculum leaders • Lead go-to-market planning for new products, features, enhancements, and strategic initiatives • Develop launch strategies, target audiences, messaging, enablement plans, campaign recommendations, and success metrics • Create sales collateral, pitch decks, training materials, and objection-handling guides • Deliver product training to Sales and Customer Success teams • Serve as the voice of the customer and conduct competitive research • Build an AI-assisted research cadence by synthesizing customer calls, win/loss data, support themes, and competitive sources • Translate customer and market insights into recommendations for product development and marketing campaigns • Partner with Product Managers to influence roadmap prioritization • Support product launches with the marketing team • Develop campaigns and content for webinars, events, thought leadership, product pages, guides, and other marketing programs • Own AI application across product marketing • Build, document, and improve repeatable AI-assisted workflows for messaging, content, research, and enablement • Set AI quality and review standards and measure productivity gains

🎯 Anforderungen

• 5–8+ years of experience in product marketing, B2B SaaS marketing, or a related role • Deep familiarity with K-12 education landscape and adoption market • Experience in fast-growing organizations, including shaping positioning and messaging after acquisitions to create a cohesive portfolio story • Strong ability to translate complex products and technical capabilities into simple, compelling customer stories • Exceptional communication skills—both written and verbal • Experience partnering cross-functionally with Product, Sales, Customer Success, and Marketing teams • Strong analytical skills with the ability to interpret market and customer data • Demonstrated fluency with AI tools in a marketing context, with consistent use in producing real work • Track record of turning AI use into repeatable processes, including documented workflows, reusable prompts and templates, and quality standards • Bachelor’s degree required • Advanced degree (MBA or MA in Education/Marketing) a plus

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