Senior Customer Marketing Manager

🕒 vor 9 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Level Access

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 1997

📋 Compliance

📚 Bildung

🔒 Cybersecurity

💰 Series A im 2017-04

Compliance • Education • Cybersecurity

Level Access ist eine einheitliche Softwareplattform, die eine umfassende Lösung für die Erreichung und Aufrechterhaltung digitaler Barrierefreiheit bietet. Mit einer Kombination aus automatisiertem Scannen, manuellen Tests, rechtlicher Beratung und Schulung unterstützt Level Access Unternehmen bei der Einhaltung von Barrierefreiheitsstandards wie WCAG und ADA. Ihre Dienstleistungen sind auf verschiedene Sektoren wie Bildung, Finanzdienstleistungen und öffentliche Verwaltung zugeschnitten, um sicherzustellen, dass digitale Produkte für alle zugänglich sind.

Beschreibung

• own the strategy and execution that activates existing customers driving product adoption • deepen platform usage • fuel retention and expansion • partner closely with Customer Success, Product Marketing, Demand Generation, and Revenue Operations to build the customer campaign programmes • develop lifecycle communications and storytelling initiatives that strengthen relationships across the customer journey • plan, build, and run integrated customer campaigns across email, digital, events, and in-platform channels • own the end-to-end customer campaign lifecycle and calendar — including prioritisation, launch planning, execution, and post-campaign optimisation • activate customers across product launches and GTM plays through targeted programs that drive awareness, trial, and adoption • plan and brief customer email programs (Gainsight and HubSpot) • partner with CX and MOPs on segmentation, suppression, and handoff processes • develop persona-based campaign tracks for key audiences • own post-event and webinar follow-up, including attendee engagement, on-demand promotion, and SDR handoff • define and implement campaign performance measurement — tracking adoption, engagement, pipeline influence, and retention impact • build and scale customer advocacy and storytelling programmes, including case studies, champions, and customer-led content • identify and activate customer voices for webinars, events, and PR • partner with Product Marketing to embed customer proof points into demand generation and sales content • define and scale the customer marketing operating model, including campaign intake, briefing, execution, and reporting • establish KPIs, reporting frameworks, and playbooks to enable repeatable, scalable campaign execution • build strong cross-functional partnerships with CX, Product Marketing, and MOPs, with clear processes for collaboration.

🎯 Anforderungen

• 5+ years of experience in customer marketing, lifecycle marketing, or campaign management in B2B SaaS - with a track record of building and executing programmes, not just running them • Experience managing or planning customer events - virtual conferences, webinars, or in-person programmes • Commercially minded and data-driven - you connect campaign activity to retention and pipeline outcomes, not just engagement metrics • Strong cross-functional skills - you know how to work with CX, MOPs, design, and sales teams and get things done through influence as much as authority • Excellent writing and communication skills - you can write customer-facing copy, internal briefs, and executive updates with equal confidence • Familiarity with HubSpot, Gainsight, and Salesforce • Passion for accessibility, inclusion, and customer experience.

🏖️ Vorteile

• a competitive benefits package • including bonus opportunities • generous paid time off • paid holidays • range of programs designed to support employee well-being and work-life balance.