Senior Director, CRO – Landing Page Strategy

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $130.000 - $160.000 / Jahr

⏰ Vollzeit

🟠 Senior

📊 Conversion-Rate-Optimierer

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Lunar Solar Group, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 1 Monat

Noch offen auf der Website von Lunar Solar Group. Geprüft vor 5 Stunden.

Logo of Lunar Solar Group

Lunar Solar Group

51 - 200 Mitarbeiter

Gegründet 2017

💼 Beratung

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Lunar Solar Group ist eine globale Wachstumsberatung und Full-Service-Digitalagentur, die DTC- und Einzelhandelsmarken beim Skalieren unterstützt, indem sie Marketingexpertise mit proprietärer Handels- und KI-gesteuerter Technologie kombiniert. Das Unternehmen betreibt mehrere Serviceabteilungen (Akquisition, Kundenbindung und Website/Studio) über Marken wie MuteSix, Enkore, No Sleep Studio und Sharma Brands und bietet umfassende Akquisitionsstrategien, Lebenszyklus- und Loyalitätsprogramme, Performance-Kreativität sowie E-Commerce-Site-Optimierung. Lunar entwickelt und vermarktet zudem eigene Martech- und KI-Lösungen (Mission Control, CairnAI, DTR Labs, Stay AI), die digitales Marketing mit In-Store-Konversionen verbinden und die Zuordnung, Personalisierung und Abo-Verwaltung für Kunden verbessern.

Beschreibung

• Build and lead Lunar Solar Group's CRO function • Run onsite conversion rate optimization across UX, pages, cart, checkout, and the full customer journey • Build and test paid-media landing pages and post-click funnels in CairnAI • Design and test bundles, free gifts with purchase, pricing anchors, and other offer structures • Establish scalable CRO templates, workflows, playbooks, and processes • Maintain experimentation pipelines across accounts and services • Track and report test results and performance, translating data into client and internal takeaways • Present test results, offer recommendations, and roadmap priorities to clients • Assess whether onsite optimization, CairnAI, or both best fit each client • Partner with GTM to package and sell CRO services and grow revenue • Identify hiring needs and build the CRO team as revenue supports it • Collaborate with paid media, creative, GTM, and company leadership on strategy and planning

🎯 Anforderungen

• Experience owning or building a function, practice, or team from the ground up • Proven experience working with ecommerce brands on Shopify • Direct landing page and paid funnel experience using tools such as Replo, Shogun, Unbounce, or similar • Hands-on experience working closely with paid media teams and paid funnels • Hands-on experience managing and collaborating with designers and developers • 7+ years of relevant experience in CRO, ecommerce growth, or performance marketing • Direct hands-on CRO experience running structured testing programs covering UX, page optimization, and checkout • Direct offer strategy experience with bundles, GWP, pricing anchors, or tiered pricing • Familiarity with Shopify and WordPress • Comfort with Figma and Photoshop • Copywriting ability for high-converting page copy • Data-driven testing and reporting skills • Strong project management skills and Agile methodologies experience • Ability to operate as both an individual contributor and leader • Experience partnering with sales/GTM teams on revenue growth, ideally pitching or scoping new business • Knowledge of HTML, CSS, and JavaScript is a plus • Legally authorized to work in the United States of America • Must answer whether future employment visa sponsorship will be required

🏖️ Vorteile

• Accelerated career growth and leadership opportunities • Direct mentorship and collaboration with senior leaders across departments • Talented, supportive, and passionate team • 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance • 401K with company match • Generous PTO and holidays • Day off during your birthday week

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