Senior Product Manager, Client Marketing & Advertising

🕒 vor 6 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $150.000 - $190.000 / Jahr

⏰ Vollzeit

🟠 Senior

✅ Produktmanager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Luxury Presence

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

🏠 Immobilien

Real Estate • Marketing

Luxury Presence ist ein Unternehmen, das sich auf die Bereitstellung erstklassiger digitaler Lösungen für Immobilienprofis spezialisiert hat. Sie bieten preisgekrönte Immobilien-Website-Designs und erstklassige Marketinglösungen, die darauf abzielen, Agenten, Teams und Maklerhäusern zu helfen, ihr Geschäft auszubauen und ihre Marke zu stärken. Ihre Plattform umfasst Tools für die Immobilien-Suchmaschinen-Optimierung (IDX), Immobilien-Websites, digitale Immobilienbewertungen (CMA), SEO-Dienstleistungen, Content-Marketing, Werbung und Social-Media-Management. Vertraut von über 20 der Top 100 Wall Street Journal-Agenten, ermöglicht Luxury Presence Immobilienprofis, durch ansprechende und funktionale digitale Erlebnisse mehr Geschäft zu generieren.

Beschreibung

• Own the strategy and roadmap for client marketing & advertising products, spanning digital campaigns, lifecycle marketing, and offline channels such as print and direct mail. • Define end-to-end marketing workflows that help agents and teams plan, launch, and measure campaigns across channels (ads, email, SMS, social, print/direct mail) from within the Luxury Presence platform. • Partner with Client Marketing leadership to create scalable client programs and “campaign in a box” offerings (e.g., listing launch playbooks, neighborhood farming packages, print/direct mail bundles) and turn them into productized experiences. • Develop templated campaigns and playbooks that encode marketing best practices while still allowing for brand-appropriate customization by agents and teams. • Collaborate with AI/ML teams to enhance AI-powered assistants and creative tools that help clients generate copy, creative, and campaign structures quickly and on-brand. • Build segmentation, targeting, and personalization capabilities that make it easy for clients to reach the right audiences at the right time across channels. • Design intuitive, premium user experiences that reflect our luxury brand while remaining simple enough for busy, non-technical users to adopt quickly. • Create clear reporting and insights that tie marketing activity to lead generation, pipeline, and ROI, helping clients understand what’s working and where to invest next. • Evaluate and launch new channels and offerings, including third-party partnerships (e.g., print, direct mail, or specialty media providers) that can be packaged and delivered through our platform. • Work cross-functionally with CRM and lead management teams to ensure campaigns are tightly integrated with contact data, lead routing, and nurturing workflows. • Define and track success metrics across adoption, engagement, campaign performance, and revenue impact — and use these metrics to prioritize and iterate. • Act as the voice of the client marketer inside the organization, bringing market insights, client feedback, and competitive intelligence into the product planning process.

🎯 Anforderungen

• 7+ years of Product Management experience with demonstrated progression to senior/staff level. • Strong background in marketing and/or growth, ideally having partnered closely with marketing teams or owned campaigns yourself earlier in your career. • Experience building marketing, CRM, or advertising products in a B2B SaaS environment (e.g., campaign management, lifecycle marketing, email/SMS tools, marketing automation, ads, or similar). • Comfortable working across multiple channels, including paid media (e.g., Meta/Google), owned channels (email, SMS), and offline tactics (print, direct mail, event marketing, etc.). • Deep understanding of performance and lifecycle marketing fundamentals — funnels, conversion rates, CAC, LTV, attribution basics — and how these inform product decisions. • Proven ability to take ambiguous client needs and turn them into clear product strategies, roadmaps, and shipped experiences. • Experience designing or overseeing premium UX for non-technical users, with strong instincts for simplicity, polish, and brand alignment. • Highly data-driven, with experience running experiments, interpreting campaign and product analytics, and using insights to iterate. • Excellent cross-functional collaboration skills; you’re comfortable working with marketing, sales, client success, operations, design, and engineering. • Strong written and verbal communication skills; able to articulate vision, tradeoffs, and priorities to both executives and individual contributors.