Director of Pricing and Monetization

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Madhive

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2017

📱 Medien

💰 Venture Round im 2019-01

Media • Advertising

Madhive ist ein Unternehmen, das sich auf Werbetechnologie für vernetztes Fernsehen (CTV) spezialisiert hat. Es bietet Lösungen für lokale und nationale Werbetreibende, um präzises Targeting und messbare Ergebnisse in ihren Werbekampagnen zu erreichen. Die Plattform von Madhive bietet genaue Prognosen, intuitive Steuerung, fortschrittliche Messungen und Integrationsdienste, die allesamt darauf ausgerichtet sind, Teams bei der Optimierung ihrer Werbeleistung zu unterstützen. Das Unternehmen legt den Fokus auf hyperlokales Targeting, das es Werbetreibenden ermöglicht, Zielgruppen auf Kreis-, Distrikts- oder Postleitzahlenebene zu erreichen, ohne dabei an Reichweite zu verlieren. Madhive bedient eine Vielzahl von Budgets und bietet Tools für die effiziente Kampagnenführung und -optimierung, denen große Medienorganisationen vertrauen. Mit einem Engagement für Innovation strebt Madhive danach, den Erfolg der Werbetreibenden durch strategische, datengetriebene Adtech-Lösungen zu steigern.

Beschreibung

• Lead the development and implementation of effective pricing and packaging strategies for Madhive’s products and services, ensuring alignment with business objectives and responsiveness to market demand. Collaborate closely with Sales, Operations, and Product Management to optimize monetization given product portfolio and roadmap. • Conduct comprehensive data analyses to support pricing and packaging decisions, continually optimizing monetization models to enhance revenue and margin while maintaining simplicity. • Alongside Madhive’s Insights team, perform competitive analysis and conduct both quantitative and qualitative market research to identify pricing trends, customer preferences, and growth opportunities, enabling adjustments and optimizations to pricing models. • Identify and execute on ways to simplify our pricing structure • Define and monitor KPIs and analytics related to pricing and monetization, delivering regular reporting and insights to senior management. • Maintain and develop the annual price incentive program and employ pricing calculators to ensure effective execution and consistency in pricing strategies. • In coordination with Madhive’s Insights and Analytics team, develop and implement interactive dashboards in Looker and Excel to inform pricing decisions and track performance metrics effectively. • Create compelling presentations for senior leadership, ensuring accuracy in data representation and providing actionable, insights-driven recommendations. • Identify and implement process improvements within pricing workflows to enhance overall pricing governance and operations efficiency and effectiveness. • Work with cross-functional teams to facilitate the successful introduction of new products, from ideation to launch, while also experimenting with and simplifying existing constructs. Collaborate with Sales Enablement and pricing education. • Collaborate closely with Product Management, Sales, Finance and Customer Support teams to support pricing negotiations and client contracts, ensuring alignment with strategic goals.

🎯 Anforderungen

• Education: Bachelor’s degree in business, Finance, Economics, Engineering, Mathematics, or other quantitative field. • Experience: 8+ years of experience in Pricing and Monetization in the Media or AdTech arena with at least 5 years in a leadership role. Proven success leading pricing for multi-product portfolios at scale with usage-based pricing. • Analytical Skills: Strong hands-on analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies. • Technical Proficiency: Advanced proficiency in Excel for data manipulation and analysis, strong knowledge of Looker for data visualization, and expertise in PowerPoint for creating presentations. Familiarity with Salesforce is a strong plus. • Market Research: Experience conducting primary and secondary market research to inform pricing decisions and strategy. • Team Management and Development: Demonstrated ability to lead and develop a high-performing team. • Communication and Presentation Skills: Strong verbal and written communication abilities, with experience in delivering clear and engaging presentations to stakeholders. • Collaboration Skills: Excellent interpersonal and communication skills, with the ability to work collaboratively across cross-functional teams. • Problem-Solving and Intellectually curious: Demonstrated ability to identify process improvements and implement effective solutions. Skilled at understanding complex business problems and scenarios; curious to find innovative solutions. • Results-Driven and Detail-Oriented: A proactive and results-oriented mindset, with a focus on achieving business objectives and driving revenue growth. Strong attention to detail, ensuring accuracy and quality in analysis and reporting. • Self-Starter and Agile: A highly motivated self-starter with the ability to adapt quickly to changing environments and priorities. Willing / “can do” attitude and enthusiasm.

🏖️ Vorteile

• Please Note: We have set up limits for applications for this role. Candidates may not reapply for the same role within 60 days if they have not been presented with an offer.