Senior Go-To-Market Strategy Manager, B2B

🕒 vor 2 Monaten

💵 $140.000 - $175.000 / Jahr

⏰ Vollzeit

🟠 Senior

🧐 Strategie

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Marketbridge

201 - 500 Mitarbeiter

Gegründet 1991

📣 Marketing

🏥 Gesundheitswesen

💼 Beratung

💰 Private Equity Round im 2023-11

Marketing • Healthcare • Consulting

Marketbridge ist eine Wachstumsberatung und Marketingfirma, die Managementberatung mit den Fähigkeiten einer Marketingagentur kombiniert. Das Unternehmen spezialisiert sich auf Go-to-Market-Beratung, Wachstumsstrategie und operative Optimierung und nutzt dabei Marketingwissenschaft, Analytik und Technologie, um nachhaltiges Umsatzwachstum für Kunden in verschiedenen Branchen zu erreichen. Zu ihren Dienstleistungen gehören Zielgruppenanalysen, Markenbotschaften, Nachfragegenerierung und digitale Erlebnisse, die alle darauf abzielen, modernen Führungskräften zu helfen, ihre Marktpräsenz zu transformieren und die Effektivität des Marketings zu optimieren.

Beschreibung

• Lead end-to-end project execution, including internal and external stakeholder management • Lead client meetings to present consulting deliverables • Develop and execute project plans within defined scope and timeframe • Deliver recommendations through routes-to-market and strategic assessments • Design future-state sales and partner strategies • Develop sales coverage models, job roles, and commercial organization structures • Integrate go-to-market strategy through people, process, and technology • Design modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches • Build marketing performance frameworks, KPIs, and operating models to optimize spend, improve ROI, and strengthen marketing’s contribution to revenue • Create financial models to support recommendations • Develop go-to-market solutions across B2B channel strategy, B2B sales strategy and operations, and marketing strategy and operations • Serve as the primary point person for engagement delivery, managing timelines, workstreams, deliverables, team members, and clients • Develop and test hypotheses, research, craft solutions, and present findings to clients • Build consensus through fact-based narratives • Manage analyst- and consultant-level resources on project engagements

🎯 Anforderungen

• Prior management consulting experience required • Extensive business experience in customer-facing functions such as sales, customer success, or channel partnerships • Bachelor’s degree in a related field required; MBA or master’s degree preferred • 3–4 years of consulting experience • Experience leading engagements for large, complex organizations such as Fortune 500 companies • Ability to contribute across the project lifecycle, from hypothesis development through final presentation of deliverables • Leadership and ownership of multiple specific workstreams • Excellent oral, written communication, and presentation skills • Ability to manage internal and external stakeholders while supporting projects end-to-end • Strong foundation in Microsoft Office tools, particularly Excel and PowerPoint • Experience with project collaboration tools such as Monday.com • Eligibility to work in the United States or Canada without visa sponsorship • Ability to work EST hours preferred for the ideal candidate

🏖️ Vorteile

• Industry competitive compensation and performance-based bonuses • Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours • A wide array of healthcare options including medical, dental, and vision coverage • 401(k) savings plan with company match • Marketbridge-led Social Committee • Referral bonus program • Mentor program for new hires • Social events including holiday parties, baseball games, and happy hours • Professional growth and development through personal initiatives and company-supported learning • Management guidance and organizational resources to support career paths • Community volunteering and fundraising activities supporting humanitarian and environmental non-profit organizations

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