Head of Growth

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Mars Men

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11 - 50 Mitarbeiter

Gegründet 2024

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Mars Men ist eine Direct-to-Consumer-Marke für Nahrungsergänzungsmittel, die ein natürliches Testosteronunterstützungsprodukt anbietet, das an erwachsene Männer vermarktet wird. Das Unternehmen verkauft ein tägliches Nahrungsergänzungsmittel für männliche Vitalität mit 8 Zutaten (enthaltend Tongkat Ali, Shilajit, Vitamin D, Zink, Taurin, Bockshornklee, Bor, K1/K2) über ein E-Commerce-Abonnementmodell auf Shopify, mit einer 90-tägigen Geld-zurück-Garantie und der Behauptung, klinisch dosierte, wissenschaftlich fundierte Inhaltsstoffe zu verwenden, die in den USA hergestellt werden. Das Marketing betont Energie, Stärke, Fokus, Muskelwachstum und Regeneration und zielt auf Männer ab, die Unterstützung bei Hormonen und verbesserte Fitness und Wohlbefinden suchen.

Beschreibung

• Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale • Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience • Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels • Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives • Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data • Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making • Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience • Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership • Build scalable systems, processes, and operational foundations that support continued company growth

🎯 Anforderungen

• 6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands • Proven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitability • Deep expertise across paid media platforms including Meta and Google, with experience managing significant advertising budgets • Strong understanding of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performance • Experience partnering closely with Creative teams to drive performance through testing, iteration, and content strategy • Highly analytical with strong strategic judgment and the ability to turn complex data into clear decisions and actionable insights • Strong leadership, communication, and cross-functional collaboration skills • Comfortable operating independently in a fast-paced, high-growth remote environment

🏖️ Vorteile

• Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent • Remote Work Environment – Our team is remote, offering full flexibility to work from home • Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact • Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off • Parental Leave – Generous paid parental leave for growing families • Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents • 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) • $200 Annual Superpower Membership • Growth & Development – We invest in your professional development with ongoing learning opportunities