Marketing Leader

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🕒 vor 22 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Matrix Global

Matrix Global

51 - 200 Mitarbeiter

📦 Logistik

💼 Beratung

🍽️ Lebensmittel & Getränke

Logistics • Consulting • Food & Beverage

Matrix Global ist ein Unternehmen, das die Art und Weise, wie die Öl- und Gasindustrie Transaktionen durchführt, revolutioniert, indem es eine hochentwickelte Auktionsplattform für Lager- und Pipeline-Kapazitäten bereitstellt. Ihre proprietäre MAP-Plattform verbessert die Transparenz und den Wettbewerb im Midstream-Sektor, wodurch Unternehmen in der Lage sind, Lagertransaktionen zu optimieren und Risiken effektiv durch sowohl kurzfristige als auch langfristige Verträge zu managen. Durch die Zusammenarbeit mit Branchenführern bietet Matrix Global strategische Chancen für Lageranbieter und Energieunternehmen und fördert so einen dynamischen Marktplatz für Öl- und Gastransaktionen.

Beschreibung

• Develop and execute an integrated marketing strategy focused on pipeline generation and revenue growth • Own lead generation programs across digital, content, email, webinars, events, and partner channels • Manage marketing funnel performance from awareness through opportunity creation • Drive account-based marketing initiatives targeting key industries and strategic accounts • Monitor and optimize campaign performance using data-driven insights and analytics • Lead the company's social media strategy across LinkedIn and other relevant platforms • Develop content that strengthens brand awareness and market positioning • Manage website messaging, SEO, SEM, paid campaigns, and conversion optimization initiatives • Track engagement, lead generation, and conversion metrics • Build thought leadership programs for executives and subject matter experts • Establish and grow strategic partnerships with technology vendors, consulting firms, industry associations, and channel partners • Develop joint marketing initiatives, co-branded campaigns, webinars, and events • Identify opportunities to expand market reach through alliances and partner networks • Collaborate with sales leadership to maximize partner-driven pipeline opportunities • Build and scale marketing programs supporting company growth objectives • Partner with Sales, Product, Customer Success, and Executive Leadership • Manage the marketing budget and evaluate ROI across initiatives • Implement processes, reporting, and KPIs to measure marketing effectiveness • Stay current on industry trends, competitive activity, and emerging marketing technologies • Drive qualified pipeline, marketing-sourced revenue, inbound demand, digital engagement, and measurable partnership impact

🎯 Anforderungen

• 8+ years of B2B marketing experience • Preferably experience within a software, SaaS, data, AI, fintech, cybersecurity, or technology company • Proven success driving demand generation and measurable revenue growth • Strong hands-on experience with digital marketing, content marketing, email marketing, paid media, and social media • Experience building and managing strategic partnerships and alliance programs • Strong understanding of marketing automation, CRM systems, and analytics platforms • Excellent content creation and storytelling abilities • Experience working closely with sales teams and executive stakeholders • Strong analytical and project management skills • Exceptional written and verbal communication skills in English • Preferred: experience in high-growth SaaS or enterprise software environments • Preferred: knowledge of ABM strategies and modern GTM methodologies • Preferred: experience with HubSpot, Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, and similar tools • Preferred: experience managing agencies, vendors, and external marketing partners • Preferred: prior experience building a marketing function from the ground up

🏖️ Vorteile

• Competitive compensation and benefits • Competitive base salary • Medical insurance • Dental insurance • 401K • STD • HSA • PTO • Meaningful career development opportunities • Continuous learning and growth • Diverse, inclusive culture • Remote work arrangement

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