Vice President, Marketing

Stelle nicht auf LinkedIn

🕒 vor 3 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $125.000 - $155.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Vizepräsident

👻 Geisterscore 56%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Academy of Art University School of Game Development

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51 - 200 Mitarbeiter

📚 Bildung

🎮 Gaming

Education • Gaming

Die School of Game Development bietet den Studierenden das breite Spektrum an Fähigkeiten, das in dieser spannenden Branche erforderlich ist. Egal, ob Sie eine Karriere als Game Designer, Game Programmer, 3D-Modellierer, Concept Artist oder UI/UX-Designer anstreben, Sie erhalten praktische Erfahrungen zur Erstellung eines professionellen Kunst- und Spieldesigns oder Programmierportfolios in hochwertiger Qualität sowie die Möglichkeit, mit anderen Studierenden zusammenzuarbeiten, um unterhaltsame und unvergessliche Videospiele zu produzieren.

Beschreibung

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability • Advise the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities • Lead marketing across the prospective student journey from awareness and inquiry through application, enrollment, start, and retention • Partner with Admissions to optimize lead quality, nurture, re-engagement, conversion, and overall funnel performance • Establish visibility into inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment • Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels • Build a test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways • Strengthen analytics, attribution, forecasting, and executive reporting • Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the value of an Academy of Art University education • Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences • Provide senior oversight of external agencies, consultants, media partners, and technology vendors and hold them accountable for performance • Evaluate and deploy emerging technologies, including artificial intelligence and automation • Build cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

🎯 Anforderungen

• Experience in higher education required • Proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys • Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field • Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes • Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy • Experience managing significant marketing investments and making disciplined resource allocation decisions • Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance • Strong analytical judgment and ability to translate complex data into clear executive decisions and action • Exceptional communication skills and executive presence to work effectively with senior leadership and governance bodies • Bachelor’s degree or equivalent combination of education and significant relevant experience • Strong experience developing marketing strategies for domestic and international student populations

🏖️ Vorteile

• Health insurance • 401k options • Paid vacation based on years of service (15 days' accrual at start) • Paid holidays • Paid sick leave • Commuter benefit program • Opportunity for full-time employees to take one undergraduate course tuition free each semester