Specialty Marketing Manager

🕒 vor 4 Monaten

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ModMed

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1001 - 5000 Mitarbeiter

🤝 B2B

☁️ SaaS

🤖 Künstliche Intelligenz

B2B • SaaS • Artificial Intelligence

ModMed ist ein Unternehmen für Gesundheitstechnologie, das spezialisierte elektronische Gesundheitsakten (EHR)-Software, Praxismanagement, Revenue Cycle Management, Analysen und Patientenkommunikations-Tools für medizinische Praxen bereitstellt. Ihre Plattform integriert KI-gesteuerte Funktionen – wie ModMed Scribe – für die klinische Dokumentation, Workflow-Automatisierung, Rechnungsunterstützung und Patientenbindung, um Fachärzten zu helfen, ihre Abläufe zu optimieren und die Effizienz zu steigern. ModMed konzentriert sich darauf, Spezialpraxen (Dermatologie, Augenheilkunde, Gastroenterologie, Orthopädie, Gynäkologie, etc. ) mit Onboarding, Support und Integrationen (FHIR API, Telemedizin, Zahlungsabwicklung) zu bedienen.

Beschreibung

• Develop and own specialty segment strategies, segmentation models, and prioritized growth plans • Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences • Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts • Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates • Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey • Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions • Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy and navigate trade-offs between competing priorities • Identify high-revenue specialty opportunities and translate complex clinical or practice challenges into commercially resonant value narratives

🎯 Anforderungen

• Bachelor’s degree required; Master’s degree (MBA, MPH, or MS in Marketing/Analytics) preferred • 4+ years of professional B2B marketing experience, preferably in SaaS, Healthcare Tech, or MedTech • Proven experience building segment, ICP, or specialty-specific GTM strategies and messaging frameworks • Experience in medical specialties or Revenue Cycle verticals (e.g., Derm, Plastics, GI, Ortho) is highly preferred • Demonstrated success partnering directly with Sales and Customer Success to impact pipeline creation and revenue outcomes • Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) as well as GTM analytics/intent platforms (DemandBase, 6sense, Qlik) • Strong financial and commercial understanding, including funnel conversion, CAC/LTV, and segment performance tracking • Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative

🏖️ Vorteile

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation • After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account, and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • treadmill workstations, Zen, and wellness rooms within our BRIC headquarters