Customer Lifecycle Marketing Manager – EMEA

🕒 vor 4 Monaten

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NinjaOne

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1001 - 5000 Mitarbeiter

☁️ SaaS

🔒 Cybersecurity

🤝 B2B

SaaS • Cybersecurity • B2B

NinjaOne ist eine automatisierte, cloud-native Endpoint-Management-Plattform, die Remote-Überwachung und -Verwaltung (RMM), Patch-Management, Mobile-Device-Management (MDM), Backup, Remote-Zugriff und einheitliches Reporting für MSPs und IT-Abteilungen bietet. Das SaaS-Produkt verwendet einen einzelnen leichtgewichtigen Agenten und eine zentrale Konsole zur Verwaltung von Windows, macOS, Linux, Servern, VMs und mobilen Geräten. Es umfasst sicherheitsorientierte Funktionen (autonomes Patching, verschlüsselte Backups, FedRAMP- und SOC-Compliance) sowie Integrationen und APIs zur Rationalisierung von IT-Operationen und zur Automatisierung von Workflows.

Beschreibung

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals • Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior • Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions • Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates • Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities • Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership • Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement • Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact • Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile • Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes • Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities • Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives • Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity • Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes

🎯 Anforderungen

• 5+ years of B2B SaaS customer or lifecycle marketing experience • Experience building targeted, behavior-driven lifecycle programs across the customer journey • Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs • Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances • Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes • Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy • Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes • Strong analytical, communication and project management skills, with the ability to turn insight into action • Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment • Industry experience in IT, MSP, cyber security, or endpoint management required

🏖️ Vorteile

• You are insured through AXA Private Medical Insurance (PMI) • Enjoy a gym membership discount, access to EAP, Second Opinion Service, Working Body Service & Canada Life • Benefit from Group Income Protection WeCare (virtual services) & Lifeworks App (discounts and cashback) • Collaborate with a curious, kind, international and intercultural workforce