Marketing Manager

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OHO Interactive

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

🤝 B2B

📚 Bildung

⚕️ Krankenversicherung

B2B • Education • Healthcare Insurance

OHO Interactive ist eine Digital-Marketing-Agentur, die mit ambitionierten Kunden zusammenarbeitet, um überzeugende digitale Erlebnisse zu schaffen. Sie sind spezialisiert auf die Entwicklung von Websites für den Bereich der Hochschulbildung, digitales Einschreibungsmarketing und Gesundheitsmarketing. OHO Interactive konzentriert sich auf Bereiche wie Nutzerforschung, CMS-Entwicklung, Content-Strategie, SEO und digitales Marketing, um Hochschulen, Gesundheitsorganisationen und gemeinnützige Organisationen zu unterstützen. Mit Expertise in der Neugestaltung von Websites und der Förderung digitaler Transformation zielt die Agentur darauf ab, das Kundenengagement und den Erfolg in mehreren Sektoren zu verbessern.

Beschreibung

• Own the planning and execution of OHO’s day-to-day marketing efforts across channels • Translate high-level marketing and growth priorities into clear, actionable campaigns, content plans, and deliverables • Partner with the sales team to develop and execute marketing campaigns, create sales enablement materials, and support lead generation efforts • Manage and optimize marketing efforts using HubSpot: campaign setup, email marketing, forms, signups, list management, etc. • Track, analyze, and report on marketing performance using HubSpot, Google Analytics, and other tools; use insights to continuously improve campaign effectiveness • Develop, write, and oversee production of marketing content, including blog posts, case studies, email campaigns (outbound, newsletters, event promotion, etc.), and thought leadership pieces that reflect OHO’s voice and expertise and can be leveraged across the website, proposals, LinkedIn, and presentations • Create and maintain a consistent content publishing cadence (web, email and LinkedIn), managing an editorial calendar and ensuring timely delivery of key marketing assets • Identify and coordinate speaking and presenting opportunities, including conference submissions, speaking engagements, podcasts, and PR. • Ensure consistent messaging and alignment across all marketing efforts • Manage multiple projects and priorities, leveraging AI tools to improve efficiency and enhance marketing execution • Own and coordinate all conference-related activities, serving as the primary point of contact • Plan and manage conference logistics, including materials, inventory, shipping, and team coordination

🎯 Anforderungen

• 5–8 years of experience in marketing, preferably in B2B or agency environments • Strong writing and editing skills (a writing sample will be required) • Proficiency using HubSpot for marketing efforts (or similar marketing automation platform) • Experience with Google Analytics and marketing performance tracking • Highly organized with strong project management skills • Ability to manage multiple priorities and execute independently • Comfortable collaborating with cross-functional teams, especially sales • Experience editing website content using Drupal CMS (or similar ) • Experience working in or marketing to higher education institutions, preferred

🏖️ Vorteile

• comprehensive medical, dental, and vision insurance package • company-paid life insurance • short/long-term disability coverage • 401(k) match up to 4% of pay • paid vacation and sick time • ten holidays including a Flex Day • Summer Fridays • regular company updates • open-door culture • team events • friendly competitions • other surprises that keep things fresh and connected