Webmaster, Digital Marketing

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $1.500 - $1.800 / Monat

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🌐 Digital-Marketing-Manager

👻 Geisterscore 1%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Opal Group

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

💼 Beratung

🏥 Gesundheitswesen

🏨 Gastgewerbe

Consulting • Healthcare • Hospitality

Die Opal Group ist ein globaler Konferenzveranstalter, der führende Führungskräfte und Entscheidungsträger aus verschiedenen Branchen anspricht. Das Unternehmen organisiert exklusive Strategieforen und herausragende Konferenzen in Bereichen wie Finanzen, Infrastruktur, Personalwesen sowie Lebenswissenschaften und Technologie. Diese Veranstaltungen sind so gestaltet, dass sie die Zusammenarbeit und den Austausch von Best Practices zwischen leitenden Verwaltungsmitarbeitern und Führungskräften erleichtern. Die Konferenzen der Opal Group decken ein breites Themenspektrum ab, darunter Investitionen, Bildung, Gesundheitseinrichtungen, Talentmanagement und Patientenerfahrungen, und ermöglichen es den Teilnehmern, bedeutungsvolle Beziehungen zu gleichgesinnten Fachleuten aufzubauen.

Beschreibung

• Manage day-to-day administration of company websites and content management systems • Create and update event pages, landing pages, speaker and sponsor information, forms, navigation, redirects, images, and documents • Monitor website uptime, speed, mobile responsiveness, Core Web Vitals, broken links, crawl errors, and technical performance • Troubleshoot website, form, display, tracking, and integration issues • Manage or coordinate hosting, domains, DNS, SSL certificates, backups, staging environments, plugins, themes, security updates, and user permissions • Perform website quality assurance across major devices and browsers • Make basic website changes using HTML and CSS and coordinate advanced development work when required • Support website accessibility, privacy, cookie-consent, and security requirements • Monitor and manage website crawling and indexing through Google Search Console • Manage Google AdSense implementation, account configuration, ad placements, compliance, performance monitoring, and troubleshooting • Execute technical and on-page SEO initiatives • Monitor organic traffic, search rankings, crawl activity, search visibility, and indexing performance • Optimize event and company content for search visibility and user engagement • Improve landing pages, forms, calls to action, registration paths, and conversion rates • Manage social media content calendars and coordinate content drafting, scheduling, and publishing • Support organic and paid social media campaigns, audience targeting, tracking, testing, and reporting • Coordinate campaign graphics, videos, copy, links, and related materials • Monitor social engagement, referral traffic, campaign conversions, comments, messages, and brand activity • Build and support coordinated digital campaigns across websites, social media, email, CRM, and marketing automation platforms • Implement campaign tracking using UTMs, conversion events, pixels, and standardized naming conventions • Configure and maintain website analytics, tag management, conversion tracking, search-performance, and reporting platforms • Develop dashboards and reports covering website traffic, SEO, user behavior, lead generation, registrations, social media, and campaign effectiveness • Analyze data, identify trends, and provide actionable recommendations • Administer and support marketing technology tools, CRM integrations, marketing automation, forms, tracking systems, and workflows • Monitor data quality and ensure accurate, consistent marketing performance metrics • Document processes, platform configurations, tracking standards, workflows, and system requirements • Coordinate website and marketing technology projects from planning through implementation • Manage relationships with website, hosting, marketing, and technology vendors as needed • Configure, maintain, and optimize Google Analytics 4, Google Tag Manager, Google Search Console, and related tracking tools • Establish and maintain GA4 events, conversions, audiences, campaign tracking, and reporting • Validate analytics and advertising tags across websites, landing pages, forms, and registration paths • Develop Google Analytics dashboards and reports • Monitor Google AdSense metrics, including impressions, click-through rates, page revenue, ad performance, and policy notifications

🎯 Anforderungen

• 3+ years of hands-on experience in website administration, digital marketing, SEO, analytics, marketing technology, or a related role • Hands-on experience administering WordPress or a comparable content management system • Experience creating and maintaining website pages, landing pages, forms, navigation, redirects, and digital content • Working knowledge of HTML and CSS • Experience with website analytics, tag management, search-performance, dashboard, and reporting platforms • Strong understanding of technical SEO, on-page SEO, website optimization, user experience, and conversion principles • Experience managing business social media accounts, publishing calendars, campaign tracking, and performance reporting • Familiarity with CRM systems, marketing automation, and website integrations • Proficiency in Excel and data-visualization or dashboard tools • Strong analytical and problem-solving skills • Advanced English skills in verbal and written communication are required • Ability to manage multiple priorities and assignments in a fast-paced environment • Strong attention to detail, organization, documentation, and follow-through • Self-motivated and able to work independently while collaborating with Marketing, Technology, Sales, and Operations teams • Hands-on experience with Google Analytics 4, including event tracking, conversion configuration, traffic-source analysis, user-behavior reporting, and dashboard development • Experience with Google Search Console, website crawling, XML sitemaps, indexing, URL inspection, robots.txt, canonicalization, redirects, and troubleshooting search-coverage issues • Experience implementing and validating website tracking through Google Tag Manager • Experience configuring, managing, or supporting Google AdSense, including ad placement, reporting, troubleshooting, and policy compliance • Basic JavaScript knowledge is preferred • Bachelor’s degree in Marketing, Information Technology, Digital Media, Data Analytics, Business, or a related field—or equivalent practical experience is preferred • Experience with website hosting, DNS, SSL certificates, backups, security, and staging environments is preferred • Experience managing paid social media or paid search campaigns is preferred • Experience with event marketing, conference websites, registration systems, or lead-generation campaigns is preferred • Familiarity with accessibility, privacy, cookie-consent, and digital security practices is preferred • Basic graphic-editing or design-platform experience is preferred • Portfolio or work samples demonstrating relevant experience are preferred • Only ENGLISH resumes and cover letters will be considered

🏖️ Vorteile

• 100% remote work environment • Paid Time Off available after 90 days, including Vacation Days, Sick Leave, and Compensatory Time • One Wellness & Wellbeing Day per year • One Floating Holiday per year • One Religious Observance Day per year • Paid federal holidays with early release the day prior • Summer Fridays • All travel-related expenses covered for onsite events, including flights, hotel accommodations, and meals