Editorial Lead, Weddings & Lifestyle

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🕒 vor 10 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

✏️ Redakteur

👻 Geisterscore 19%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Over The Bloody Moon

Over The Bloody Moon

1 - 10 Mitarbeiter

Gegründet 2020

🏥 Gesundheitswesen

💼 Beratung

🍽️ Lebensmittel & Getränke

Healthcare • Consulting • Food & Beverage

Over The Bloody Moon ist das weltweit größte Kollektiv von Experten für Wechseljahre, Andropause und Menstruationsgesundheit. Wir arbeiten weltweit mit Organisationen zusammen, um exzellente Inhalte, Schulungen und Erlebnisveranstaltungen zu bieten, die eine inklusive Unternehmenskultur im Bereich hormoneller Gesundheit fördern. Da wir in Asien, Australien & Neuseeland, Großbritannien, Irland, Europa, Nord- und Südamerika tätig sind, verstehen wir die kulturellen Nuancen und die Vielfalt der Erfahrungen und passen unsere Inhalte und Ansätze entsprechend an.

Beschreibung

• Own OTM's editorial output end to end, from concept and calendar through final published deliverable • Set the editorial calendar and determine coverage across the blog, The Directory, social, and email • Run the real wedding pipeline from submission through Instagram carousel • Manage The Directory's editorial content and keep it sharp and current • Manage one direct report, the Retention Contributor • Participate on the integrated marketing team and report to the Integrated Marketing Director • Build and maintain the editorial calendar aligned with company initiatives and marketing channels • Develop stories and recurring franchises including real weddings, Dream Registries, planning advice, shopping and gift guides, trend and design coverage, vendor and designer interviews, and seasonal and cultural moments • Align editorial with launches, registry pushes, brand collaborations, and campaign moments while protecting the distinction between editorial and promotion • Track traffic, engagement, affiliate, and email performance and use results to guide future commissions • Review and respond to wedding submissions from couples, planners, and photographers • Select weddings based on editorial lens, design, photography quality, fashion, and sense of place • Proactively source weddings through photographer, planner, and designer networks • Interview couples, planners, and photographers • Obtain complete vendor credits and image sets and manage permissions and delivery timelines • Write wedding features and headlines in OTM's house style • Select and sequence images, write captions and credits, and publish in the CMS • Adapt weddings into Instagram features, including image selection, sequencing, captions, and carousel builds, in partnership with the Social Media Lead • Write and edit blog content including Dream Registries, planning guidance, shopping and registry stories, gift guides, trend pieces, interviews, and brand and designer features • Apply SEO fundamentals, including search-aware headlines and structure, internal linking, metadata, and evergreen content refreshes • Maintain accurate and current affiliate and product links • Support The Directory with vendor profile copy, new listing onboarding, spotlights, roundups, and connections between Directory members and editorial content • Keep Directory listings accurate and current in collaboration with the Marketing Assistant • Identify opportunities to connect Directory and blog coverage • Set direction for, brief, edit, and review the Retention Contributor's work • Connect retention work to the editorial calendar so email and lifecycle content draws on published content

🎯 Anforderungen

• Experience working in wedding or bridal media, including an editorial role at a wedding or bridal publication • Experience owning an editorial calendar and deciding what content gets produced • Strong, fast writing skills with a portfolio of published features • Ability to maintain a house voice • Strong interviewing skills • Real fashion knowledge, including identifying gowns and understanding their significance • Experience editing others' work • Comfort using performance data to inform editorial decisions • Fluency on Instagram as a publishing surface • Strong organizational skills for managing approximately thirty concurrent projects at different stages • A distinct editorial point of view • Nice to have: CMS experience with Shopify or WordPress • Nice to have: affiliate and SEO tooling experience • Nice to have: light photo editing • Nice to have: an existing network of planners and photographers • Nice to have: experience working alongside a commerce or registry business

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