Head of Marketing

🕒 vor 2 Monaten

🇬🇧 Vereinigtes Königreich – Remote

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

🇬🇧 UK-Skilled-Worker-Visum-Sponsor

info

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Oxford Medical Simulation

Oxford Medical Simulation

51 - 200 Mitarbeiter

Gegründet 2017

🏥 Gesundheitswesen

🥽 AR/VR

📚 Bildung

💰 €12.600.000 Series A - Oxford Medical Simulation im 2024-01

Healthcare • AR/VR • Education

Oxford Medical Simulation ist ein Unternehmen, das immersive VR-Simulationssoftware und -szenarien entwickelt, um medizinisches Fachpersonal und Studierende zu schulen. Die Plattform nutzt Virtual-Reality-Szenarien (bereitgestellt über Headsets wie Oculus), um skalierbare klinische Bildung und Fertigkeitstraining für akademische Einrichtungen und Gesundheitssysteme bereitzustellen. Das Unternehmen setzt auf Remote-Arbeit, produziert eine umfangreiche Bibliothek von VR-Szenarien und konzentriert sich darauf, die medizinische Ausbildung und die Ergebnisse des klinischen Trainings zu verbessern.

Beschreibung

• Campaign Execution (UK & US) • Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events. • Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines. • Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly. • Content & Asset Production • Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences. • Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated. • Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points. • ABM & Demand Execution • Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place. • Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it). • Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them. • Events • Own execution of our priority events in the US and UK. • Drive everything from pre-event ABM, on-site presence, and post-event follow-up. • Measure pipeline contribution, not booth traffic. • Customer Marketing • Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy. • Operating Rhythm • Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales. • Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

🎯 Anforderungen

• 5-8 years in B2B marketing, with strong campaign execution experience inside a SaaS or healthtech environment selling enterprise deals. • Demonstrable record of shipping campaigns and content that drove measurable pipeline growth - at a quality bar that doesn't need to be edited up. • Genuinely AI-native: you use Claude (or equivalent) as a daily working tool, you have a point of view on prompting and direction, and your output reflects taste and judgement, not template usage. • Excellent writer and editor. You can produce executive-grade copy yourself; you don't outsource the writing and review it - you own it. • Strong project and agency management instincts: you can run an external campaign partner without being run by them. • Comfort with ambiguity and pace. You'd rather ship something good on Friday than something perfect in three weeks. • Familiarity with modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics. • Bonus Points: Experience marketing into healthcare, clinical education, workforce, nursing, or adjacent categories. • Exposure to both UK and US B2B markets, or strong instincts for how they differ. • Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager - and being energised by that. • Experience working alongside a defined GTM strategy rather than setting one from scratch.

🏖️ Vorteile

• 38 days annual leave (incl. Public holidays) • Private Medical Insurance • Flexible work environment - work from home/ remote first • Pension: 3% company and 5% individual contribution • £500 one-off office set up allowance • High specification work laptop and VR headset • Enhanced maternity, paternity and adoption leave • Knowing that you are making a real difference!

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