Senior Director of Distribution

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Palette Media

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

📱 Medien

🤝 B2B

Media • B2B

Palette Media ist ein von Kreativen geführtes Talentmanagement- und Marketingunternehmen, das digitalen Kreatoren, Influencern und Marken hilft, ihre Zielgruppen zu vergrößern und maßgeschneiderte Kampagnen durchzuführen. Das Unternehmen kombiniert hausinterne Marketingstrategen und Talentmanager, um maßgeschneiderte Strategien zu entwickeln, Partnerschaften zwischen Kreativen und Marken zu fördern und den Einfluss und die Markenbeziehungen der Kreativen zu skalieren.

Beschreibung

• Develop Distribution Strategies: Craft social media amplification strategies on behalf of our clients that meet their goals and maximize their budget, optimizing for cost-efficiency, performance, and measurable outcomes. • Creator Marketing Activations: Own end-to-end development, execution, and optimization of creator-driven campaigns—proactively driving timelines, identifying next steps, and ensuring campaigns deliver against performance goals without requiring direction. • Content & Distribution Strategy: Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and other innovative distribution methods to ensure visibility and impact. Own and optimize campaign performance from a distribution perspective across all channels and tactics. Identify, test, and scale emerging distribution tactics (e.g., clipping networks, meme ecosystems, new platform behaviors). • Team Leadership: Lead and mentor a high-performing team responsible for sourcing creators, managing activations, and sustaining industry relationships. Set the pace, drive accountability, and proactively remove blockers—modeling ownership and follow-through in all workstreams. Develop and refine new processes as needed. • Industry Relationships: Build and maintain strong partnerships with creators, independent talent, management companies, agencies, and other partners to stay at the forefront of creator culture. • Cross-Functional Collaboration: Work cross-functionally with business development, client services, strategy, and data to align on goals and integrate tactics into broader campaigns. • New Business Development: In partnership with senior leadership, proactively identify and shape new service offerings and GTM strategies. Support sales and business development cycles by participating in RFP responses and pitches.

🎯 Anforderungen

• 10+ years of experience in creator marketing, social media strategy, or influencer partnerships. • Proven track record of building and scaling social media and creator/influencer programs across multiple social platforms. • Strong leadership experience, with success managing and growing cross-functional teams. • Proven ability to partner effectively with senior leadership, influencing strategy and driving executive-level alignment. • Established relationships within the creator economy (individual creators, management agencies). • Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices. • Highly analytical, with experience using data to evaluate performance, allocate budget, and inform rapid optimization decisions. • Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization. • Strong track record of owning projects end-to-end, including proactively defining next steps, managing stakeholders, and consistently closing the loop on deliverables. • Known for proactive communication and follow-through, with a habit of anticipating needs, flagging risks early, and ensuring nothing falls through the cracks. • Excellent communication, negotiation, and relationship management skills. • Innovative thinker and visionary at the forefront of the industry. • Thrives in a fast-paced, constantly evolving environment, with a proactive, test-and-learn mindset. • Ability to balance strategic thinking with hands-on execution.

🏖️ Vorteile

• Health insurance • 401(k) matching • Flexible work hours • Paid time off