Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 2 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $120.000 - $140.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

👻 Geisterscore 0%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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PenChecks Trust

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 1994

💼 Beratung

📦 Logistik

💸 Finanzen

Consulting • Logistics • Finance

PenChecks Trust ist ein vertrauenswürdiger, unabhängiger Anbieter von umfassenden Zahlungsabwicklungsdiensten für Altersvorsorgepläne. Das Unternehmen ist darauf spezialisiert, Institutionen, Drittverwalter, Berater und Planverantwortliche bei der Vereinfachung von administrativen Aufgaben im Zusammenhang mit Altersvorsorgeausschüttungen zu unterstützen. Ihre Lösungen umfassen automatische Übertragungen, Dienstleistungen für vermisste Teilnehmer-IRAs und verschiedene Ausschüttungsdienste, die es den Teilnehmern ermöglichen, ihre Altersleistungen effizient in Anspruch zu nehmen.

Beschreibung

• Assess current marketing capabilities, channels, tools, content, vendors, and performance to identify gaps and priorities • Co-develop and execute an integrated B2B marketing strategy, operating rhythm, budget, and roadmap • Develop positioning, value propositions, messaging frameworks, and go-to-market plans • Build PenChecks' presence in the retirement market through campaigns, thought leadership, content, public relations, digital channels, events, and partnerships • Coordinate marketing priorities with Revenue, Sales, Product, Customer Experience, Operations, Finance, Legal, and Compliance • Plan, launch, and optimize lead-generation, account-based, partner, cross-sell, and client-growth campaigns • Create and maintain sales enablement materials, client communications, campaign assets, and related tools • Support lead capture, qualification, routing, nurture, and follow-up processes using Salesforce, Marketing Cloud, or related systems • Develop and manage an integrated content calendar across thought leadership, educational content, email, web, social media, sales materials, and product communications • Ensure communications are accurate, timely, differentiated, and appropriate for a regulated environment • Develop and execute NextLevel IRA participant-journey, conversion, engagement, activation, funding, and retention strategies • Define participant segments, needs, decision journeys, barriers, educational requirements, and value propositions • Lead marketing for trade shows, conferences, client events, webinars, and industry events • Oversee the website, social media presence, digital content, email marketing, and external channels • Establish KPIs, dashboards, reporting, campaign measurement, attribution analysis, and executive updates • Manage agencies, media partners, consultants, creative resources, event vendors, and specialized marketing providers • Hold vendors accountable for quality, speed, cost, compliance, and measurable business outcomes

🎯 Anforderungen

• Four or more years of progressive marketing experience • Meaningful responsibility for B2B strategy, positioning, demand generation, content, sales enablement, and campaign execution • Demonstrated B2C growth, conversion, lifecycle, or customer-journey experience • Experience in a B2B2C, partner-driven, intermediary, or channel-based business model ideally • Ability to learn a complex business and translate technical, operational, retirement, or financial-services concepts into clear and compelling messaging • Experience building or materially improving a marketing function, operating model, or capability with limited infrastructure and a high degree of hands-on execution • Experience partnering with Revenue and Sales teams to support lead generation, pipeline development, client growth, partner communications, and sales effectiveness • Experience recommending, engaging, and managing multiple agencies, consultants, and specialized marketing vendors • Strong knowledge of B2B marketing, segmentation, positioning, content strategy, demand generation, digital marketing, events, lifecycle marketing, conversion optimization, and performance measurement • Working knowledge of CRM and marketing automation platforms, web and product analytics, conversion tracking, attribution, and experimentation tools • Excellent business judgment, written and verbal communication, analytical capability, project management, and cross-functional influence skills • Bachelor's degree in marketing, business, communications, or a related field, or an equivalent combination of education and relevant experience • Reliable internet access and regular use of standard computer and video-conferencing equipment • Eligible to work in the United States; visa sponsorship is not available

🏖️ Vorteile

• Target annual discretionary bonus based on company and individual performance • Remote work within the United States • Occasional travel for company, customer, partner, or industry meetings and events • Standard computer and video-conferencing equipment required for remote work • Reasonable accommodation for individuals with disabilities

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