Manager, Portfolio Marketing – Veterinary & Animal Health

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🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎡 Marketing

👻 Geisterscore 14%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Penn Foster

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

📚 Bildung

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster ist eine Online-Karriere-Schule und Hochschule mit Akkreditierung, die selbstgesteuerte, karriereorientierte Diplome, Zertifikate, Associate- und Bachelor-Abschlüsse in verschiedenen beruflichen und professionellen Bereichen anbietet. Die Programme umfassen Gesundheitswesen, Veterinärtechnologie (einschließlich eines durch AVMA-CVTEA akkreditierten Vet Tech-Programms), handwerkliche Berufe (HLK, Elektriker, Klempner), Business, IT, Strafjustiz, Design sowie durch die Distance Education Accrediting Commission akkreditierte Highschool-Abschlüsse. Penn Foster richtet sich hauptsächlich an individuelle Lernende mit flexiblen Online-Studienoptionen und bietet zudem Schulungslösungen für Organisationen und Arbeitgeber an.

Beschreibung

• Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio • Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans • Identify emerging veterinary opportunities and develop market assessments • Size and prioritize markets, customer segments, and growth opportunities • Make recommendations about where the business should invest and why • Serve as a strategic partner to cross-functional leadership and Sales • Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs • Work with sellers to understand priority accounts, customer needs, and market barriers • Translate field insight into practical go-to-market plays and support priority-account and priority-market activation • Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels • Design tests to validate hypotheses, measure outcomes, and scale successful approaches • Analyze customer, commercial, campaign, workforce, industry, and competitor data • Synthesize quantitative and qualitative insights and build business cases • Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams • Build repeatable planning, prioritization, measurement, and learning rhythms

🎯 Anforderungen

• Bachelor’s degree required; Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related field preferred • 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function • Experience in education, healthcare, veterinary, animal health, or adjacent industries is preferred • Demonstrated ability to translate data and customer insight into actionable business recommendations • Experience developing go-to-market strategies and influencing cross-functional stakeholders • Experience working with Sales or another commercial organization is strongly preferred • Experience in a regulated, credentialed, or outcomes-driven market is a plus • Strong strategic thinking, analytical rigor, and business judgment • Ability to translate complex market and customer signals into clear recommendations and choices • Proven experience partnering with Sales, commercial, product, and business leaders • Comfort challenging assumptions while maintaining strong stakeholder relationships • Ability to work independently, establish structure, and build new capabilities in ambiguity • Strong written, verbal, facilitation, and executive communication skills • Curiosity about veterinary education and animal health, with ability to learn learner, practice, employer, credentialing, and industry dynamics quickly • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete employment eligibility verification using Form I-9

🏖️ Vorteile

• Medical, dental, and vision coverage • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • A 401(k) plan with company match • Free access to all of our online programs • Remote work arrangement • Occasional travel opportunities for team meetings, company events, conferences, and summits