Go-to-Market Manager

🔥 vor 23 Stunden

🌽 Illinois – Remote

infoinfo

💵 $120.000 - $150.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Phreesia

Phreesia

1001 - 5000 Mitarbeiter

Gegründet 2005

💼 Beratung

📦 Logistik

🏥 Gesundheitswesen

Consulting • Logistics • Healthcare

Phreesia ist ein Technologieunternehmen, das digitale Lösungen anbietet, um Zielgruppen mit wirkungsvollen Tools wie URL-Kürzern und QR-Code-Generatoren zu verbinden und zu engagieren. Es bietet eine umfassende Plattform, die es Unternehmen ermöglicht, verfolgbare und anpassbare Links, dynamische QR-Codes und mobiloptimierte Landingpages zu erstellen. Phreesia bedient verschiedene Branchen, darunter Einzelhandel, Gastgewerbe, Gesundheitswesen, Finanzdienstleistungen und Bildung, indem es ihre digitalen Kommunikations- und Kundenbindungsfähigkeiten verbessert. Mit Integrationen und fortschrittlichen Analysen optimiert Phreesia die digitalen Marketingmaßnahmen und verbessert die Kundeninteraktionen für über 500. 000 zahlende Kunden weltweit.

Beschreibung

• Own end-to-end strategy and execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions • Translate segments and intent data into campaign briefs covering right to win, messaging, channel plans, and timelines • Coordinate parallel campaign build tracks and ensure launches are on schedule and on message • Lead go-to-market narratives and execution plans for new product and solution launches • Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks • Maintain consistent and personalized messaging using Artisan and the Demand Gen repository • Coordinate Demand Gen, SDR, Sales, and Client Success teams around account strategy and messaging • Brief Priority SDR teams on campaign context, segment rationale, and talk tracks • Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking • Partner with ABM and Field Marketing on account targeting • Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced • Analyze campaign results, codify learnings, and improve future and always-on campaigns • Identify underperforming segments and channels and improve messaging, sequencing, and targeting using 6Sense signals

🎯 Anforderungen

• Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role • Experience owning GTM from idea to revenue, including launches and campaigns end-to-end • Hands-on experience with Marketo or equivalent marketing automation • Experience with Salesforce or equivalent CRM platforms • Experience with 6Sense, Demandbase, or equivalent ABM platforms • Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools • Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment • Strong data analysis and performance interpretation skills • Ability to communicate precisely in writing, presentations, and meetings • Ability to work in EST or CST in the US or Canada

🏖️ Vorteile

• 100% Remote work + home office expense reimbursements • Competitive compensation • Flexible PTO + 8 company holidays • Monthly reimbursement for cell phone + internet + wellness • 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada • Variety of insurance coverage for people (and pets!) • Continuing education and professional certification reimbursement • Opportunity to join an Employee Resource Group • Opportunity for variable compensation

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