Director, Strategic Product Marketing

Stelle nicht auf LinkedIn

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

🎁 Produktmarketing

👻 Geisterscore 39%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

Jetzt Bewerben

Ähnliche Remote-Jobs finden

E-Mail-Benachrichtigung für neue Jobs einrichten

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen

PMI

WebsiteLinkedInAlle Stellen

1 - 1 Mitarbeiter

📚 Bildung

🤝 Non-Profit

Education • Non-profit

Das Project Management Institute (PMI) ist eine globale gemeinnützige Berufsorganisation, die Standards festlegt, Bildung und Zertifizierungen anbietet und die Praxis des Projekt- und Programmmanagements unterstützt. PMI bietet weithin anerkannte Zertifizierungen (PMP, CAPM, PMI-ACP, PMI-CPMAI und andere), veröffentlicht Standards und Leitfäden wie den PMBOK Guide, organisiert Schulungen, Veranstaltungen, Forschung und Thought Leadership und bietet digitale Werkzeuge und Unternehmenslösungen (z. B. PMI Infinity) sowie Mitgliedsservices für eine Gemeinschaft von Projektprofis (mit mehr als 800. 000 Mitgliedern).

Beschreibung

• Own the product marketing strategy and GTM orchestration across PMI's full portfolio. • Turn market insight, product strategy, research, practitioner understanding, and operational readiness into clear portfolio positioning, integrated GTM plans, market education, and measurable commercial outcomes. • Ensure PMI's products do not show up as disconnected launches, but as a coherent set of capabilities serving professionals, organizations, partners, and the future of the project management profession. • Operate at altitude with executives, at ground level with launch teams, and in coaching mode with a team that includes junior Product Marketing Manager (PMM) talent and Go To Market (GTM) operations capability. • Develop and maintain a portfolio-level POV across PMI's product ecosystem. • Own the product marketing operating model that determines how GTM strategy, PMM capacity, and readiness work are allocated across PMI's portfolio. • Own the strategic product marketing work behind launches, campaigns, lifecycle moments, and portfolio priorities. • Lead, coach, and develop a four-person team spanning product marketing and GTM operations. • Partner with content marketing to shape how PMI uses research, thought leadership, practitioner insight, community knowledge, customer proof, and cultural or regulatory moments to support product positioning and GTM priorities. • Own the GTM operating system that turns portfolio strategy into executable market delivery. • Help PMI become a more visible and credible voice in the market on the future of the profession. • Oversee GTM strategy for new products, major product updates, lifecycle moments, and portfolio-level campaigns. • Build a disciplined approach to competitive intelligence and market sensing. Gather input from customers, sales teams, regions, press, forums, communities, partners, research, and competitive offerings.

🎯 Anforderungen

• 8–12+ years of product marketing, portfolio marketing, product management, or related strategic marketing experience. • Experience leading or directly managing marketers, ideally including junior or developing team members. • Strong understanding of the project management discipline and profession, or deep experience in an adjacent professional certification, education, workforce, SaaS, learning, or knowledge-platform business. • Proven ability to build positioning and messaging for complex product portfolios, not just individual launches. • Experience turning research, thought leadership, customer insight, and market signals into product positioning, GTM strategy, sales narratives, and campaign briefs • Experience building product marketing and GTM systems for a complex portfolio, including launch tiering, readiness planning, stakeholder alignment, and post-launch optimization. • Ability to connect strategic positioning with operational execution, ensuring that GTM promises are supported by web, commerce, delivery, enablement, content, and customer-facing readiness. • Comfort working across operationally complex product environments where delivery partners, web/product detail pages, certification or assessment requirements, commerce flows, and regional execution affect market success. • Experience developing integrated marketing plans across web, email/CRM, content, PR/comms, sales enablement, community, paid media, partner marketing, and regional activation. • Experience supporting multiple sales or distribution motions, such as DTC retail, direct sales, online commerce, partner channels, B2B, or distribution. • Ability to work in a global organization with multiple stakeholders across regions, functions, and time zones. • Strong executive communication skills, including the ability to simplify complexity, defend strategic choices, and align stakeholders before execution begins. • Strong writing ability, including messaging, briefs, sales narratives, web copy, launch materials, and executive-ready recommendations. • Portfolio thinking: Ability to see how products connect, overlap, compete, sequence, and ladder into a stronger market story. • PMM system-building: Ability to create clearer briefs, launch standards, GTM playbooks, readiness processes, and repeatable ways of working — not just execute individual launches. • Market education mindset: Ability to shape understanding, shift audience beliefs, and explain why PMI’s products and capabilities matter now. • Content-aware positioning: Ability to use research, thought leadership, community insight, customer proof, and practitioner expertise to strengthen product positioning and GTM strategy. • Roadmap influence: Ability to bring market signals back to product and identify what should be built, clarified, packaged, prioritized, or retired. • Executive translation: Ability to explain complex portfolio strategy clearly to executives, product leaders, sales teams, partners, regional stakeholders, and external audiences. • Cross-functional leadership: Ability to align teams across product, marketing, content, creative, web, sales, delivery, partner, and regional functions before execution begins. • Operational judgment: Ability to manage competing priorities, dependencies, timelines, and launch complexity while maintaining strategic focus. • Travel up to 30%

🏖️ Vorteile

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development