Senior Integrated Marketing Manager

🕒 vor 2 Tagen

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PrizePicks

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201 - 500 Mitarbeiter

🎮 Gaming

⚽ Sport

Gaming • Sports

PrizePicks ist eine innovative Plattform, die eine dynamische und interaktive Möglichkeit bietet, an täglichen Fantasy-Sportarten und E-Sport teilzunehmen. Nutzer können Vorhersagen über Spielerleistungen in verschiedenen Sportarten, einschließlich NFL, NBA, MLB, CFB und mehr, treffen und die Chance nutzen, das bis zu 1000-fache ihres Einsatzes zu gewinnen. PrizePicks operiert legal in 43 US-Bundesstaaten, Washington D. C. und Kanada und bietet eine Vielzahl von Wettoptionen, einschließlich Pick 'Em und Pick 'Em Arena, wo Benutzer gegeneinander um Geldpreise antreten. Das Unternehmen legt großen Wert auf Benutzerbindung mit Funktionen wie wiederkehrenden Aktionen und dem Streak-Spiel, das kostenlos spielbar ist und Teilnehmer durch das Aufbauen täglicher Gewinnserien verdienen lässt. PrizePicks gewährleistet sichere Transaktionen und schnelle Auszahlungen, um die Nutzererfahrung und -zufriedenheit im Bereich des Wetten mit echtem Geld zu verbessern.

Beschreibung

• Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities. • Drive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpoints. • Lead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans. • Set Campaign Direction & Briefing Standards: Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistently. • Ensure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos. • Own Performance & Optimization Strategy: Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retention. • Elevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standard. • Drive Operational Excellence: Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalability.

🎯 Anforderungen

• 6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred) • Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale • Strong strategic thinking with the ability to connect business goals to marketing plans and execution • Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM. • Demonstrated ability to influence without authority and drive alignment across multiple stakeholders • Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives • Data-driven mindset with experience leveraging insights to inform strategy and optimization • Experience mentoring or guiding more junior team members

🏖️ Vorteile

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development