SVP, B2B Marketing

🕒 vor 1 Monat

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Propelis

5001 - 10000 Mitarbeiter

📱 Medien

☁️ SaaS

🛍️ eCommerce

Media • SaaS • eCommerce

Propelis ist eine globale Marken- und Verpackungsagenturgruppe, die aus der Fusion von SGK und SGS & Co entstanden ist. Sie bietet umfassende Dienstleistungen in den Bereichen Verpackungsgrafik, Druck- und Metalldekorproduktion, kreative und Markenstrategie, digitaler Handel, erlebnisorientiertes Marketing und Content-Produktion für Markeninhaber, Einzelhändler, FMCG- und Pharmakunden. Propelis bietet außerdem Technologieplattformen (wie 5Flow) und eine einheitliche Markenentwicklungsplattform (Marks), um Verpackungs- und Content-Workflows in großem Maßstab zu optimieren.

Beschreibung

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives. • Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing). • Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships. • Refine the brand story and ensure consistent messaging across all channels and customer touchpoints. • Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation. • Equip sales teams with the tools, content, and insights needed to close deals effectively. • Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts. • Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

🎯 Anforderungen

• 5-10 years of B2B marketing experience with at least 2-3 years in a leadership role. • Proven track record of scaling marketing programs for B2B companies. • Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce). • Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing. • Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes. • Excellent communication, leadership, and project management skills. • Data-driven mindset with a strong grasp of key performance metrics. • Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus.

🏖️ Vorteile

• Competitive salary and performance-based bonuses • Comprehensive health, dental, and vision insurance • Flexible remote work policy • Generous PTO • Professional development and training opportunities

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