Senior Associate – Product & Channel Marketing

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $76.500 - $115.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

👻 Geisterscore 1%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Protective Life

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1908

💸 Finanzen

🛡️ Versicherung

Finance • Insurance

Protective Life ist ein Finanzdienstleistungsunternehmen, das sich auf die Bereitstellung erschwinglicher Lebensversicherungen und Annuitäten spezialisiert hat. Das Unternehmen bietet eine Vielzahl von Versicherungsprodukten an, darunter Risikolebens-, Kapitallebens- und Universal-Lebensversicherungen sowie festverzinsliche, sofort beginnende, indexgebundene und variable Annuitäten. Protective Life unterstützt Einzelpersonen bei der Planung ihrer Zukunft, einschließlich Ruhestand, Nachlassplanung und finanziellen Schutz für Familien. Das Unternehmen legt großen Wert auf seine Verpflichtung zu Nachhaltigkeit, gesellschaftlichem Engagement und der Unterstützung von Kunden, um Schutz und Sicherheit in verschiedenen Lebensphasen zu erreichen. Protective Life ist bekannt für seine starke finanzielle Basis und ist in allen Bundesstaaten außer New York lizenziert.

Beschreibung

• Provide an unbiased view of competitors' product offerings, capabilities, and complete value propositions • Analyze competitors in the annuities and retirement savings marketplace • Collaborate within the Competitive Intelligence team to execute research • Think strategically and tactically about competitor products, services, and actions • Articulate competitive implications for Protective Life • Collaborate with Line-of-Business teams to define business objectives, customer segments, and product offerings • Develop marketing plans supporting sales and growth goals using market insights, competitor analysis, and customer behavior trends • Develop strategic briefs for marketing plans and go-to-market strategy • Engage research, stakeholders, and Line-of-Business teams to develop strategic messaging platforms • Ensure campaigns align with marketing plans, Line-of-Business objectives, and messaging platforms • Review and communicate campaign performance and identify optimization opportunities • Track marketing projects in the project management system and serve as subject matter expert for channel marketing projects • Monitor Line-of-Business budgets for alignment with annual plans and go-to-market activities • Liaise between Line-of-Business teams, marketing teams, and external partners • Support internal communications about marketing initiatives and results

🎯 Anforderungen

• Bachelor's degree in Marketing, Business, Communications, or related field required • 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines, preferably in a B2B environment • Experience developing and executing strategic marketing plans and go-to-market initiatives that support business growth objectives • Financial services, insurance, retirement, or other regulated industry experience preferred • Proven ability to translate business objectives and market insights into effective marketing strategies, messaging, and value propositions • Demonstrated ability to build strong relationships, influence decision-making, and drive alignment across cross-functional stakeholders without direct authority • Experience using marketing analytics and performance metrics to measure results and optimize outcomes • Experience managing marketing budgets and ensuring alignment with annual business and go-to-market plans • Experience managing multiple complex projects simultaneously and balancing competing priorities in a fast-paced environment • Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite • Excellent verbal, written, presentation, and interpersonal communication skills • Solid understanding of the Insurance and Retirement lines of business and their market environments • Familiarity with customer demographics, behavior, and key competitors • Proficiency in marketing strategy development, campaign planning, and execution • Knowledge of customer lifecycle marketing, segmentation, and targeting • Comprehensive knowledge of digital marketing channels, including social media, email, SEO/AEO, PPC, and content marketing • Expertise in leveraging paid, earned, and owned media for brand growth • Strong understanding of ROI, CAC, LTV, and engagement rate metrics • Knowledge of A/B testing, audience segmentation, and personalization techniques • Awareness of GDPR, CCPA, and marketing compliance rules • Familiarity with ad and content guidelines for different platforms • Ability to contribute to long-term marketing strategies aligned with business objectives • Skills in prioritizing projects within budget constraints • Expertise in managing cross-functional campaigns with multiple deliverables and deadlines • Strong organizational skills to oversee project timelines, budgets, and resources • Ability to adapt messaging for different channels and audiences • Demonstrated ability to influence stakeholders and gain support across Lines of Business and cross-functional teams • Experience mentoring junior associates or collaborating with teams across functions

🏖️ Vorteile

• Comprehensive health, dental and vision insurance • Mental health benefits • Employee assistance program • Paid time off • Paid parental leave • Short-term disability • Cultural observance day • Contributions to healthcare accounts • Pension plan • 401(k) plan with Company matching • ProHealth Rewards platform with cash rewards • Annual incentive based on individual and Company performance