Integrated Marketing Specialist

🕒 vor 1 Monat

🏄 California, New York – Remote

infoinfo

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Qvest.US

Qvest.US

201 - 500 Mitarbeiter

Gegründet 2013

📱 Medien

💼 Beratung

🏢 Unternehmen

Media • Consulting • Enterprise

Qvest. US ist ein weltweit führendes Unternehmen für Technologie- und Unternehmensberatung, insbesondere in den Bereichen Medien, Unterhaltung, Konsumgüter und Einzelhandel. Mit einer Präsenz an 20 Standorten weltweit bietet Qvest (ausgesprochen "kwest") erstklassige Dienstleistungen, berät strategisch und implementiert modernste Geschäfts- und Technologielösungen. Das Unternehmen konzentriert sich auf die Revolutionierung von Newsrooms, die Optimierung von Abläufen für Unternehmen wie JetBlue und die Automatisierung kreativer Workflows. Qvest befähigt Teams dazu, Direktvertriebsprodukte zu nutzen, das Kundenerlebnis zu verbessern und Daten und Analysen effektiv zu verwenden, um den ROI zu maximieren. Spezialisiert auf Bereiche wie Content Security, IP-Management, Broadcast-Transformation und Salesforce, setzt sich Qvest für Innovation und globale Exzellenz ein.

Beschreibung

• Execute integrated marketing campaigns across email, social, digital, and event channels • Administer email marketing campaigns in Mailchimp, including setup, segmentation, dynamic content, and automated workflows • Coordinate with creative partners and external agencies to deliver on-brief, on-brand, and timely materials • Manage, update, and optimize digital channels and website content • Update site content and layout to improve user experience and maintain current messaging • Execute paid and organic social media strategies to build brand awareness and drive traffic • Monitor and report social media performance and derive content optimization insights • Manage logistics, promotion alignment, technology setup, and lead capture for webinars and in-person events • Coordinate event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion • Build landing pages and automation workflows for event registration and follow-up • Prepare communication kits and collateral for stakeholder outreach • Maintain accurate client and attendee lists for post-event engagement • Maintain marketing technology platform health, tag management, UTM tracking, and contact list hygiene • Analyze cross-channel marketing performance against business goals • Identify process improvements and test tactics to improve lead quality and channel effectiveness • Collaborate with internal leadership, external agencies, and creative partners to refine go-to-market efforts

🎯 Anforderungen

• 2–4 years of full-time marketing experience, preferably in an integrated or multi-channel marketing environment • Hands-on experience with email marketing platforms such as HubSpot, Marketo, or Mailchimp • Experience with Content Management Systems such as WordPress • Experience executing organic and paid social media programs across platforms such as LinkedIn, Instagram, and YouTube • Experience using web analytics such as Google Analytics 4 or Zoho • Experience using Excel or Google Sheets for data analysis • Ability to own projects from concept to completion and connect tactical execution to strategic goals • Exceptional written and verbal communication skills • Strong attention to detail and ability to manage competing deadlines • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience • Preferred: agency, contractor, or creative vendor relationship management experience • Preferred: familiarity with Canva, Photoshop, Adobe Creative Cloud, and Google Slides • Preferred: basic understanding of CRM systems such as Salesforce or HubSpot and lead management workflows • Preferred: strong project management skills for complex campaign timelines and deliverables • Preferred: experience with contact list segmentation, data hygiene, and tag management • Preferred: knowledge of email compliance, deliverability standards, and privacy laws such as CAN-SPAM and GDPR

🏖️ Vorteile

• Medical, dental, and vision benefits • 401(k) matching • Flexible vacation • Employer-sponsored training to advance employees’ skill sets • Professional growth and career development opportunities • Occasional travel required when directed by project scope or management

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