Senior Digital Optimization Manager

🕒 vor 2 Monaten

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Risepoint

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2007

📚 Bildung

🤝 B2B

Education • B2B

Risepoint ist ein Unternehmen im Bereich Bildungstechnologie, das mit regionalen öffentlichen und privaten Universitäten zusammenarbeitet, um arbeitsmarktbezogene Online-Studienprogramme zu entwerfen, zu starten und auszubauen. Es bietet Marketing, Studierendenunterstützung, Fakultätsunterstützung, Technologieimplementierungen, Leistungsüberwachung und Forschung zum Return on Investment der Studierenden, um Institutionen dabei zu helfen, den Zugang zu erweitern, die Einschreibungen zu erhöhen und Programme mit hoher Rendite für berufstätige Erwachsene anzubieten.

Beschreibung

• Lead day-to-day CRO and experimentation execution across partner microsites and landing pages (A/B tests, personalization, journey tests). • Own the testing backlog and execution: identify opportunities, develop hypotheses, prioritize tests. • Create test strategies and briefs. • Build WISYWIG no-code tests in web experimentation platform. • Manage execution from concept to readout. • Partner with SEO/AEO, UX, Content, Creative, Analytics, and Paid teams to ensure optimization efforts are aligned with discovery, design, and brand guidelines. • Use web and journey analytics, swimlane analysis, and user research to uncover friction points and growth opportunities, generate high value testing plans, and prioritize opportunities based on impact. • Use behavioral signals (drop-off, hesitation, rage clicks, form friction) to diagnose UX issues and design meaningful tests. • Support identification and rollout of personalization use cases, including audience segmentation and next-best-action recommendations. • Apply UX and conversion best practices (clarity, friction reduction, trust signals, information hierarchy, cognitive load) to identify and prioritize optimization hypotheses. • Translate insights into clear recommendations. • Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio. • Socialize results, learnings, and best practices across internal teams. • Support test planning and execution of site migrations as needed. • Leverage AI to accelerate and facilitate the testing process from ideation to results measurement and scaling.

🎯 Anforderungen

• 6–9 years of experience in digital web optimization, CRO, UX, experimentation, and growth marketing. • Hands-on experience running A/B tests, personalization, and journey experiments at scale. • Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and journey analysis. • Expert experience in GA4 web analytics. • Proficient with Optimizely and Full Story. • Proven ability to turn data into actionable insights that drive conversion and business impact. • Experience working in multi-site or multi-brand ecosystems where leveraging test learnings across brands was critical. • Familiarity with personalization platforms, audience segmentation, and machine learning–driven optimization. • Experience partnering with SEO and UX/Design teams on integrated discovery-to-conversion strategies; experience partnering with development teams on build, execution and QA. • Background in higher education, OPM, lead generation, or similarly complex digital environments.

🏖️ Vorteile

• Equal-opportunity employer • Supports a diverse and inclusive workforce