Portfolio Marketing Manager – Lifecycle Services

🕒 vor 1 Tag

🇬🇧 Vereinigtes Königreich – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🇬🇧 UK-Skilled-Worker-Visum-Sponsor

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👻 Geisterscore 10%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Rockwell Automation

Rockwell Automation

10.000+ Mitarbeiter

Gegründet 1903

🚘 Automobilindustrie

💼 Beratung

🎖️ Verteidigung

💰 Grant im 2023-07

Automotive • Consulting • Defense

Rockwell Automation ist ein weltweit führendes Unternehmen in der Industrieautomatisierung und digitalen Transformation. Das Unternehmen bietet eine Vielzahl von Dienstleistungen und Produkten an, darunter industrielle Steuerungsprodukte, Software für Design und Analytik sowie Lösungen für das Asset-Management und das Prozessmanagement. Rockwell Automation unterstützt Branchen wie die Luft- und Raumfahrt, die Automobilindustrie und die Biowissenschaften dabei, effizienter und nachhaltiger zu werden, indem es modernste Technologien und Innovationen einsetzt. Sie liefern integrierte Dienstleistungen, die von Hardware und Software bis hin zu Cybersecurity- und Netzwerkinfrastrukturlösungen reichen, um die digitale Transformation und intelligente Fertigungsprozesse voranzutreiben.

Beschreibung

• Lead the development of channel-specific storytelling for Kalypso, a Rockwell Automation business • Oversee the content marketing engine, including articles, blogs, videos, eBooks, and other content • Develop media and analyst outreach to maximize organic content impact and build influencer recognition • Collaborate with marketing and practice leadership to define editorial themes aligned with campaigns and priorities • Guide industry- and capability-specific editorial calendars with commercial marketing, editors, and business authors • Oversee content production as editor-in-chief for Kalypso Viewpoints, including ghostwriting, editing, and quality assurance • Manage the Viewpoints CMS platform and publish content • Implement the Viewpoints subscriber newsletter program • Grow Viewpoints subscribers and track content performance, value, and engagement metrics • Optimize content for SEO and user experience with the digital marketing team • Champion content reuse across campaigns and manage syndication and amplification through owned and earned media • Lead Kalypso's earned and paid media efforts, including content syndication and performance reporting • Manage Kalypso content on the LiveSocial platform for internal awareness and sales-team amplification • Promote Kalypso subject matter experts through authored content and social engagement • Partner with Rockwell PR on press releases, media outreach, and corporate announcements • Coordinate analyst briefings, inquiries, and submissions with Rockwell's corporate analyst relations team • Maintain analyst-firm relationships and track coverage to inform messaging and positioning

🎯 Anforderungen

• Bachelor's degree • Ability to travel 5-10% for events • Five years of relevant experience, preferred in marketing, communications, or content strategy • Marketing or communications experience in professional services, consulting, or B2B environments • Excellent project management and partner management skills • Ability to collaborate and build relationships in a global, virtual environment • Experience developing SEO-optimised content in partnership with digital marketing teams • Familiarity with social platforms and experience coaching internal authors or influencers • Experience with marketing and publishing tools including Eloqua, Seismic, Percolate, LiveSocial, Google Analytics, and content management systems such as Craft CMS

🏖️ Vorteile

• Paid Time Off - Above statutory requirements • Maternity and Paternity Leave - Receive 100% of your salary during the first weeks of leave • Medical Plan - Access private treatment and Digital GP services • Life Assurance • Pension Scheme - A defined contribution plan with employer contributions • Group Income Protection - Payment in case of inability to work due to chronic illness • Cycle-to-Work - Purchase a bike through salary sacrifice and enjoy tax advantages • Employee Sports and Social Club - Receive discounts on entertainment such as the cinema, theme parks, theatre, and other attractions • OnTrack - A wellbeing platform that encourages movement and healthy habits • Employee Assistance Program - Access to personal coaching and resources to support physical, mental, and emotional wellbeing goals • Calm Premium - Tools for relaxation, meditation, focus and sleep • Remote work

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