Omnichannel Operations Specialist

🕒 vor 28 Tagen

🌐 Vereinigte Staaten, Kanada – Remote

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💵 $55.000 - $75.000 / Jahr

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

⚙️ Operations

👻 Geisterscore 0%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Rush Street Interactive

Rush Street Interactive

501 - 1000 Mitarbeiter

Gegründet 2012

🎲 Glücksspiel

🎮 Gaming

💰 €160.000.000 Post-IPO Equity im 2020-12

Gambling • Gaming • Entertainment

Rush Street Interactive ist ein führendes Unternehmen der Online-Glücksspielbranche und spezialisiert sich auf Online-Casinos und Sportwetten. Bekannt für den Aufbau stark wiedererkennbarer und zugänglicher Marken wie BetRivers, RushBet und PlaySugarHouse bietet das Unternehmen spielerzentrierte Online-Casino- und Sportwetten-Erlebnisse in Nordamerika und Lateinamerika. Mit einem Fokus auf Innovation und Kundenbindung liefert Rush Street Interactive fesselnde Echtgeld-Glücksspielprodukte und unvergessliche Unterhaltungserlebnisse über verschiedene Plattformen hinweg. Das Unternehmen setzt sich dafür ein, benutzerfreundliche und faire Spielumgebungen zu schaffen und gleichzeitig seine globale Präsenz auszubauen.

Beschreibung

• Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value. • Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players. • Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer. • Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and ready for release. • Partner with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans. • Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth. • Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate omni channel players. • Monitor and report on KPIs around omni channel segments covering cross sell, acquisition, retention and reactivation. • Execute A/B testing and audience experiments to improve campaign effectiveness and player engagement. • Partner with the Omnichannel Analyst to develop actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental revenue growth. • Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and brick-and-mortar properties. • Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders. • Maintain data integrity and ensure compliance with responsible gaming and privacy standards.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience. • 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries. • Experience working with customer segmentation, lifecycle marketing, and campaign optimization. • Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove. • Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI. • Experience working with customer data platforms and business intelligence tools. • Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments. • Must be able to obtain and maintain applicable gaming licenses. • Candidates located in the Central or Eastern Time Zones are preferred. • Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration.

🏖️ Vorteile

• Discretionary annual company bonus (Eligibility Varies by Role) • 401(k) plan with 100% company match on the first 4% • Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance • Paid Time Off (Eligibility Varies by Role) • Employee Assistance Program (EAP)

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