Field Marketing Specialist – SportStyle

🕒 vor 23 Tagen

🐊 Florida – Remote

infoinfo

⏰ Vollzeit

🟢 Junior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Salomon

Salomon

1001 - 5000 Mitarbeiter

Gegründet 1947

⚽ Sport

🛒 Einzelhandel

👗 Mode

Sports • Retail • Fashion

Salomon ist eine führende Outdoor-Sportmarke, bekannt für ihr innovatives Schuhwerk, Bekleidung und Ausrüstung, die für Laufen, Wandern, Schneesport und andere Outdoor-Aktivitäten entwickelt wurden. Gegründet 1947 in den französischen Alpen, konzentriert sich das Unternehmen darauf, hochwertige Produkte zu schaffen, die die Leistung und Freude in der Natur steigern. Salomon hat sich einen starken Ruf dafür erarbeitet, die Grenzen der Outdoor-Ausrüstungstechnologie zu erweitern und einen aktiven Lebensstil zu fördern.

Beschreibung

• Coordinate and execute a unified, consistent brand experience across all channels in the Miami region • Collaborate with sales agencies, partners, ambassadors, retail teams, and internal marketing and sales stakeholders • Support sell-through and drive consumer demand through events and multiple consumer touchpoints • Own and execute the community calendar, consumer experience activations, community programming, and strategic partnerships • Build brand affinity and community engagement through culturally relevant clubs, organizations, and events • Support national and sponsored events in the territory • Define and align the local SportStyle calendar across channels • Drive and oversee special projects aligned with strategic objectives • Monitor and communicate sneaker culture trends and broader cultural movements in Miami • Oversee local ambassadors and develop community reach • Execute in-store and online trainings on product and brand updates • Deliver incentive toolboxes, presentations, and staff engagement programs for wholesale partners • Execute marketing activations, in-store takeovers, sell-through contests, and point-of-purchase merchandising • Conduct frequent store training for Salomon retail teams on product drops, campaigns, and brand strategy • Support new store openings through community connection, operations, and localized marketing • Monitor visual merchandising and teach product styling, display, and execution best practices • Lead in-store events that drive communities to points of sale • Align with the Performance team on category crossover opportunities • Manage travel expenses and assigned local marketing budgets • Use tracking tools for KPIs, including Replsy, Experience Platform, and Seasonal Playbooks • Lead and help create ROI models for community ambassadors

🎯 Anforderungen

• 1-3 years practical experience in the sneaker/fashion industry or adjacent is preferred • Must be based in or within a 15 mile radius of Miami • B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience • Planning, organizing and preparation skills • Presentation skills • Strong self-awareness and ability to work with a diverse group of stakeholders • Excellent communication skills and accountability in a remote position • Self-motivated with the ability to manage multiple projects at once • Budget management skills • Passionate about sneaker culture • Bilingual communication skills are preferred • Must have the ability to work nights and weekends • Must be able to drive and possess a state-issued driver's license and clean record • Ability to occasionally lift up to 50 pounds, with or without accommodations

🏖️ Vorteile

• Employees can work remotely • Full-time employment • Ability to work remotely • Reasonable accommodations for individuals with disabilities • Opportunity to work with internationally recognized sporting goods brands • Travel in designated territory (80%)

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