Social Media and Comms Lead

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SecureW2

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2014

🔒 Cybersecurity

☁️ SaaS

🏢 Unternehmen

Cybersecurity • SaaS • Enterprise

SecureW2 ist eine cloudnative Sicherheitsplattform, die adaptive, zertifikatsbasierte Authentifizierung und Bereitstellung bietet, um Passwörter und statische Anmeldeinformationen zu ersetzen. Die JoinNow-Plattform bietet dynamische PKI, Cloud RADIUS und plattformübergreifendes Gerätelevel-Management, um ein Least-Privilege-Zugriffsmodell für Wi-Fi, SSO, ZTNA/VPN, Desktop-Logins, Gästenetzwerke und nicht-menschliche Identitäten durchzusetzen. SecureW2 integriert sich mit Identitäts- und Endpunktlösungen, um kontinuierlich Geräte, Identitäten und Risikotelemetrie zu bewerten und Zertifikate sowie Zugriffspolicen skalierbar für Unternehmen, Bildungseinrichtungen und Regierungsorganisationen automatisch zu aktualisieren.

Beschreibung

• Own and grow SecureW2’s social presence • Build our social footprint from the ground up — strategy, voice, formats, posting cadence • Turn complex cybersecurity/identity topics into approachable, platform-native content • Spot good entry points into industry conversations and get us participating • Build and maintain an engaged audience made up of customers, prospects, partners, and influencers • Connect organic to demand, ABM, and outbound • Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly • Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post • Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more • Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes • Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses • Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns • Run the social content engine • Own the full social content workflow — planning, creation, approvals, publishing • Rework existing assets into short, native posts for each platform • Leverage freelancers/creators as needed for video, motion, carousels, and short clips • Use AI tools everywhere it makes sense to move faster, test more, and keep quality high • Measure impact, not just engagement • Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance • Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities • Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard

🎯 Anforderungen

• Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees • A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand • Very strong short-form writing — posts, hooks, and DMs that sound human and useful • Basic experience working with PR agencies and press • Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle • Ability to bounce between strategy and execution — build the plan and ship the post

🏖️ Vorteile

• Flexible work arrangements