Senior Account-Based Marketing Manager, Financial Services

🕒 vor 6 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $100.000 - $153.000 / Jahr

⏰ Vollzeit

🟠 Senior

💰 Account Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Seismic

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2010

📣 Marketing

💼 Beratung

🏥 Gesundheitswesen

Marketing • Consulting • Healthcare

Seismic ist eine digitale Plattform, die es Unternehmen ermöglicht, nahtlos mit ihren Zielgruppen über innovative Lösungen wie QR-Codes, URL-Verkürzungen und Analysetracking zu interagieren. Sie vereinfacht den Prozess der Erstellung ansprechender Inhalte und des Aufbaus von Markenverbindungen durch Tools für mobilfreundliche Zielseiten, anpassbare QR-Codes und umfassendes Link-Management. Seismic wird in verschiedenen Branchen eingesetzt und erleichtert eine bessere Interaktion und Kommunikation mit Zielgruppen, sei es im Einzelhandel, im Gesundheitswesen oder im Finanzdienstleistungssektor.

Beschreibung

• Own Pipeline Strategy • Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets • Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition • Assess market opportunities and recommend investment strategies based on business performance and market dynamics • Execute ABX Programs & Events • Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized programs and plays that support the customer buying journey • Lead the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns • Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences • Lead Cross-Functional Execution • Serve as the primary marketing partner for Financial Services North America GTM leadership and team • Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions • Advise teams with Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging strategy • Bring together stakeholders across Marketing, Sales, Customer Success and Partner teams to execute coordinated go-to-market programs • Measurement and Performance Management • Own reporting against sourced and influenced pipeline and bookings • Track account engagement, pipeline progression, conversion metrics, and program effectiveness • Partner with RevOps to identify pipeline gaps and develop strategies to improve conversion and sales velocity • Manage marketing budgets and maximize investment efficiency

🎯 Anforderungen

• 8+ years of B2B marketing experience • Experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment • Experience across Asset Management, Wealth Management, Banking, or Insurance preferred • Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments • Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes • Strong understanding of account-based marketing principles, buying group engagement, and enterprise buying cycles • Demonstrated ability to translate data and insights into actionable marketing strategies • Excellent cross-functional leadership, stakeholder management and executive communication skills • Strong analytical mindset with experience measuring marketing performance across the funnel • Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.

🏖️ Vorteile

• Benefits and perks for the whole self