Product Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 4 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $100.000 - $125.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎁 Produktmarketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Lebenslauf hochladen

Sinch

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

🔌 API

📡 Telekommunikation

🤝 B2B

💰 €48.845.918 Post-IPO Debt - Sinch im 2024-09

API • Telecommunications • B2B

SH ist ein brasilianischer Anbieter von Schalungen, Gerüsten, Abstützungen und Zugangsausrüstungen für Bauprojekte. Das Unternehmen bietet Verkauf, Vermietung, Ingenieurwesen/Projektplanung, technischen Support, Logistik und E-Commerce in ganz Brasilien und Paraguay an. Das Unternehmen liefert Aluminium- und Stahlschalungstafeln, Metallstützen, Gerüste, Zubehör und Ersatzteile und bietet digitale Entscheidungshilfen, Kataloge und praktische Unterstützung für Wohn-, Industrie- und Infrastrukturprojekte.

Beschreibung

• Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes. • Maintain and expand the Product Updates section of the website. • Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging. • Ensure all website and landing page content is clear, accurate, and aligned with the product narrative. • Build GTM briefs, messaging frameworks, and launch plans for all product releases. • Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment). • Support ecosystem partners with GTM materials and product messaging. • Define and refine ICPs for each product and segment. • Conduct competitive research and translate insights into messaging, differentiation, and content updates. • Build a simple, reliable "truth layer" for the marketing team that centralizes product facts, positioning, competitors, and customer insights. • Support pricing and packaging improvements with customer, competitive, and product insights. • QC all customer communications to ensure product clarity and consistency. • Create lightweight but effective sales enablement: battlecards, one-pagers, demo scripts, competitive comparisons. • Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction. • Work closely with Product for launch readiness and roadmap alignment. • Coordinate with Central PMM to maintain messaging consistency. • Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows.

🎯 Anforderungen

• 3–5+ years in Product Marketing for a SaaS or PLG product. • Strong writing and content-creation skills — you enjoy making how-tos, videos, and product explainers. • You’re hands-on, scrappy, and fast — capable of owning both strategy and execution. • Experience with GTM planning, messaging frameworks, ICPs, and positioning. • Ability to distill complex product capabilities into simple, compelling value. • Comfortable working cross-functionally and driving clarity in ambiguous environments.

🏖️ Vorteile

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.