Director of Social Media – Medical Aesthetics

🕒 vor 14 Tagen

🏄 California – Remote

infoinfo

💵 $160.000 - $200.000 / Jahr

⏰ Vollzeit

🔴 Experte

💕 Social-Media-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von SkinSpirit, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 14 Tagen

Noch offen auf der Website von SkinSpirit. Geprüft vor 1 Stunde.

Logo of SkinSpirit

SkinSpirit

201 - 500 Mitarbeiter

Gegründet 2003

🏥 Gesundheitswesen

💄 Schönheit

🧘 Wellness

💰 Private equity im 2022-11

Healthcare • Beauty • Wellness

<SkinSpirit> ist eine landesweite Kette von medizinischen ästhetischen Kliniken, die kosmetische und Hautgesundheits-Dienstleistungen unter ärztlicher Leitung anbietet. Sie bieten Injektionen (Botox, Dysport, Dermal Filler), Laser- und Lichttherapien, Körperkonturierung (CoolSculpting, CoolTone), Gesichtsbehandlungen, Peelings, Mikroneedling und medizinische Hautpflegeprodukte sowie Einzelhandel an über 50 Standorten und legen dabei Wert auf geschulte medizinische Fachkräfte, Sicherheit und sichtbare Ergebnisse.

Beschreibung

• Design the operating model for an internal social media agency serving 500+ providers, including service tiers, intake, and prioritization • Build and lead a team of social strategists, content creators, editors, and production resources • Decide which capabilities to hire in-house versus source from contractors • Set the agency’s budget, goals, and roadmap, and report performance to leadership • Create playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries • Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement • Organize content production, including in-clinic shoots, before-and-after photography standards, and video • Identify and invest in high-potential providers and build a bench of provider creators • Translate provider content into brand and paid opportunities • Lead SkinSpirit’s enterprise social media strategy across consumer and industry audiences • Develop and manage a robust content production pipeline • Manage social media agencies and contractors • Oversee content strategy and execution across Instagram, TikTok, and YouTube • Own the social content calendar across campaigns, launches, trends, treatment and provider education, and always-on storytelling • Partner with the VP of Brand & Creative to deliver elevated, on-brand, platform-optimized social content • Collaborate with PR and Growth Marketing leaders to align social with PR moments, launches, promotions, and paid campaigns • Drive social analytics, social listening, and performance reporting, translating results into recommendations for senior leaders • Lead, mentor, and elevate a team of two • Evaluate and test emerging platforms, features, formats, and AI tools

🎯 Anforderungen

• 5+ years of experience in social media marketing, including leading social strategy for a consumer brand • Experience in beauty, aesthetics, wellness, or healthcare preferred • Proven people management experience, with a track record of leading, coaching, and developing high-performing teams • Deep expertise across Instagram, TikTok, and YouTube • Strong understanding of platform algorithms, formats, and best practices • Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth • Hands-on experience in social analytics, reporting, and social listening tools such as Sprout Social and Archive • Ability to set long-term vision and support execution details • Excellent communication and collaboration skills; ability to influence cross-functional partners and present to senior leaders • Deep curiosity and passion for staying current on social trends, culture, and changing platform dynamics • Bachelor’s degree required • Prolonged periods of sitting at a desk and working on a computer • Ability to occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear

🏖️ Vorteile

• Generous employee discounts • Friends & Family discounts • Beautiful working environment with a stellar team • Paid holidays • 401k plan with a company match program • Medical insurance for full-time employees (24+ hours/week) • Vision insurance for full-time employees (24+ hours/week) • Dental insurance for full-time employees (24+ hours/week) • Equal opportunity employment

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