Account Strategist

🕒 vor 1 Tag

🇺🇸 Vereinigte Staaten – Remote

💵 $70.000 - $90.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

💰 Account Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of SmartBug Media

SmartBug Media

51 - 200 Mitarbeiter

Gegründet 2013

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

SmartBug Media ist eine Full-Service-Digitalmarketing-Agentur, die sich darauf spezialisiert hat, die HubSpot-Plattform zu nutzen, um Unternehmen beim Wachstum zu unterstützen. Sie bieten eine Reihe von Dienstleistungen an, darunter HubSpot-Onboarding, Marketing, Vertrieb, Service, Content, Handel und Operations Hubs. SmartBug Media hilft Kunden aus verschiedenen Branchen wie Gesundheitswesen, Bildung, Fertigung und SaaS mit Demand Generation, Revenue Operations, bezahlten Medien, Webdienstleistungen, Vertriebsoptimierung und Kundenbindung. Sie konzentrieren sich darauf, die Effektivität von Marketing und Vertrieb durch bewährte Strategien, Automatisierung und praxisorientiertes Training zu steigern. Ihre Auszeichnungen als stark dekorierte HubSpot-Digitalagentur unterstreichen ihr Engagement, skalierbare Lösungen für ein vorhersehbares, resilienteres Wachstum zu schaffen.

Beschreibung

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates. • Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally. • Build strong, trust-based relationships with clients to support retention and upsell opportunities. • Lead client meetings, communicating insights, results, and recommendations clearly. • Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts. • Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics. • Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support. • Provide guidance, mentorship, or training to less experienced team members. • Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division. • May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development. • Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms. • In some cases, provide execution support to Leads on more complex accounts. • Independently manage the execution alongside client management for smaller clients. • Monitor performance via dashboards and ensure reports reflect current data and actionable insights. • Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.

🎯 Anforderungen

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required). • At least 2 years of client-facing or customer service experience. • Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred. • Demonstrated ability to manage complex campaigns and meet performance goals independently.

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